| Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences M Laroche, Z Yang, GHG McDougall, J Bergeron Journal of retailing 81 (4), 251-267, 2005 | 575 | 2005 |
| Exploring how intangibility affects perceived risk M Laroche, GHG McDougall, J Bergeron, Z Yang Journal of Service research 6 (4), 373-389, 2004 | 521 | 2004 |
| A proposed model of online consumer behavior: Assessing the role of gender MO Richard, JC Chebat, Z Yang, S Putrevu Journal of Business research 63 (9-10), 926-934, 2010 | 364 | 2010 |
| Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications L Zhou, Z Yang, MK Hui Journal of the academy of marketing science 38, 202-218, 2010 | 337 | 2010 |
| Consumer adoption of new products: Independent versus interdependent self-perspectives Z Ma, Z Yang, M Mourali Journal of Marketing 78 (2), 101-117, 2014 | 155 | 2014 |
| The effect of uncertainty avoidance and social trust on supply chain collaboration WG Qu, Z Yang Journal of Business Research 68 (5), 911-918, 2015 | 102 | 2015 |
| The Impact of Moral Identity on Consumers’ Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage B Wu, Z Yang Journal of Environmental Psychology 59, 74-84, 2018 | 88 | 2018 |
| The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation B Bartikowski, M Laroche, A Jamal, Z Yang Journal of Business Research 82, 373-380, 2018 | 88 | 2018 |
| Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation Z Yang, M Laroche Journal of Business Research 64 (9), 979-987, 2011 | 87 | 2011 |
| The dual role of power in resisting social influence M Mourali, Z Yang Journal of Consumer Research 40 (3), 539-554, 2013 | 83 | 2013 |
| Parental style and consumer socialization among adolescents: A cross-cultural investigation Z Yang, C Kim, M Laroche, H Lee Journal of Business Research 67 (3), 228-236, 2014 | 79 | 2014 |
| Cultural differences in consumer socialization: A comparison of Chinese–Canadian and Caucasian–Canadian children C Kim, Z Yang, H Lee Journal of Business Research 62 (10), 955-962, 2009 | 78 | 2009 |
| How does consumers’ local or global identity influence price–perceived quality associations? The role of perceived quality variance Z Yang, S Sun, AK Lalwani, N Janakiraman Journal of Marketing 83 (3), 145-162, 2019 | 71 | 2019 |
| The impact of time-of-use (TOU) rate structure on consumption patterns of the residential customers L Zhao, Z Yang, WJ Lee IEEE Transactions on Industry Applications 53 (6), 5130-5138, 2017 | 71 | 2017 |
| How culture matters in children’s purchase influence: a multi-level investigation M Laroche, Z Yang, C Kim, MO Richard Journal of the Academy of Marketing Science 35, 113-126, 2007 | 60 | 2007 |
| Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem Z Yang, CM Schaninger, M Laroche Journal of Business Research 66 (4), 559-567, 2013 | 58 | 2013 |
| Multi-level framework of open source software adoption WG Qu, Z Yang, Z Wang Journal of business research 64 (9), 997-1003, 2011 | 56 | 2011 |
| Peers Matter: The Moderating Role of Social Influence on Information Security Policy Compliance A Yazdanmehra, J Wang, Z Yang Information Systems Journal, 2020 | 55 | 2020 |
| The impact of parenting strategies on child smoking behavior: The role of child self-esteem trajectory Z Yang, CM Schaninger Journal of Public Policy & Marketing 29 (2), 232-247, 2010 | 55 | 2010 |
| CSR types and the moderating role of corporate competence X Chen, R Huang, Z Yang, L Dube European Journal of Marketing 52 (7/8), 1358-1386, 2018 | 53 | 2018 |
Mehdi MouraliUniversity of CalgaryVerified email at haskayne.ucalgary.ca
