| Differential effects of television commercials, athlete endorsements, and venue signage during a televised action sports event BA Cianfrone, JJ Zhang Journal of Sport Management 20 (3), 322-344, 2006 | 119* | 2006 |
| Effectiveness of in-game advertisements in sport video games: An experimental inquiry on current gamers BA Cianfrone, GT Trail, JJ Zhang, RJ Lutz International Journal of Sport Communication 1 (2), 195-218, 2008 | 73 | 2008 |
| The effectiveness of social media marketing: The impact of Facebook status updates on a campus recreation event KS Bayne, BA Cianfrone Recreational Sports Journal 37 (2), 147-159, 2013 | 60* | 2013 |
| Analysing the effects of advertising type and antecedents on attitude towards advertising in sport G Bennett, M Ferreira, Y Tsuji, R Siders, B Cianfrone International Journal of Sports Marketing and Sponsorship 8 (1), 56-75, 2006 | 58 | 2006 |
| Dimensions of motivation associated with playing sport video games: Modification and extension of the Sport Video Game Motivation Scale BA Cianfrone, JJ Zhang, Y Jae Ko Sport, Business and Management: An International Journal 1 (2), 172-189, 2011 | 44 | 2011 |
| Virtual advertising and brand awareness B Cianfrone, G Bennett, R Siders, Y Tsuji International Journal of Sport Management and Marketing 1 (4), 289-310, 2006 | 43 | 2006 |
| The use of student-athlete likenesses in sport video games: An application of the right of publicity BA Cianfrone, TA Baker III J. Legal Aspects Sport 20, 35, 2010 | 38 | 2010 |
| Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports A Marquez, BA Cianfrone, T Kellison International Journal of Sports Marketing and Sponsorship 21 (3), 527-541, 2020 | 35 | 2020 |
| The impact of gamer motives, consumption, and in-game advertising effectiveness: A case study of football sport video games BA Cianfrone, JJ Zhang International Journal of Sport Communication 6 (3), 325-347, 2013 | 31 | 2013 |
| An importance–performance analysis of media activities associated with WNBA game consumption JJ Zhang, ETC Lam, BA Cianfrone, RK Zapalac, S Holland, ... Sport Management Review 14 (1), 64-78, 2011 | 31 | 2011 |
| Identifying key market demand factors associated with high school basketball tournaments BA Cianfrone, JJ Zhang, B Pitts, KK Byon | 30 | 2015 |
| Consumer expectations of market demand variables of an NFL expansion team JJ Zhang, DP Connaughton, MH Ellis, JR Braunstein, B Cianfrone, ... Issues in contemporary athletics, 73-92, 2002 | 29 | 2002 |
| An analysis of collegiate athletic department social media practices, strategies, and challenges M Blaszka, B Cianfrone, P Walsh | 23 | 2018 |
| Is It Still “In the Game”, or Has Amateurism Left the Building? NCAA Student-Athletes’ Perceptions of Commercial Activity and Sports Video Games A Kaburakis, DA Pierce, BA Cianfrone, AL Paule Journal of Sport Management 26 (4), 295-308, 2012 | 21 | 2012 |
| “Posting more than just a black square”: National Collegiate Athletic Association student-athletes’ perceptions of the athletic department’s role in social media, racial … N Bunch, BA Cianfrone Communication & Sport 10 (6), 1023-1052, 2022 | 18 | 2022 |
| Understanding organizational and public perspectives on stadium redevelopment through social media: A case study of Georgia State University’s “new” stadium GM McGehee, AA Marquez, BA Cianfrone, T Kellison International Journal of Sport Communication 11 (2), 261-285, 2018 | 15 | 2018 |
| An examination of the relationships among personal values, team identification, product involvement, product attributes, and purchase intention of licensed team merchandise L Lee, Don, Cianfrone, Beth A., Byon, Kevin International Journal of Sport Management 11, 517-540, 2010 | 15 | 2010 |
| The influence of motives and consumption of sport video games on sponsorship effectiveness BA Cianfrone Dissertation Abstracts International 68 (09), 2007 | 14 | 2007 |
| Sport coaching and management JJ Zhang, BA Cianfrone, P Sun Introduction to kinesiology and recreation, 296-320, 2015 | 13 | 2015 |
| Formulating a questionnaire for marketing studies of professional basketball game attendance: A review of literature JJ Zhang, DP Connaughton, CE Byrd, BA Cianfrone, KW Byon, DH Kim Sport marketing in the new millennium, 193-212, 2007 | 12 | 2007 |
James ZhangUniversity of GeorgiaVerified email at uga.edu
