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Robert D. Evans, Jr.
Robert D. Evans, Jr.
Associate Professor of Marketing and Director of AACSB Assessment, Texas A&M International
Verified email at tamiu.edu
Title
Cited by
Cited by
Year
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
PJ Woodroof, GD Deitz, KM Howie, RD Evans
Journal of the Academy of Marketing Science 47, 899-918, 2019
812019
Sponsorship and shareholder value: A re-examination and extension
GD Deitz, RD Evans Jr, JD Hansen
Journal of Business Research 66 (9), 1427-1435, 2013
542013
Elvis: dead and loving it-The influence of attraction, nostalgia, and risk in dead celebrity attitude formation
RD Evans Jr, PM Hart, JE Cicala, DL Sherrell
Journal of Management and Marketing Research 3 (1), 1-13, 2010
282010
Digital native or digital immigrant? Using intraorganizational resources to develop technological competence among older employees
RD Evans
Development and Learning in Organizations: An International Journal 31 (2), 8-9, 2017
112017
Alternative measures of price perceptions: implications for service evaluation models
MG Nejad, RD Evans Jr, E Babakus
Services Marketing Quarterly 30 (4), 397-417, 2009
92009
Do investors prefer new or existing sponsorship relationships: Evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns
RD Evans Jr, GD Deitz, DL Sherrell, RA Rocco
Journal of Marketing Theory and Practice 26 (4), 329-338, 2018
62018
The effects of code-switched advertisements on Hispanic consumers’ attitudes and purchase intentions
RD Evans Jr
International journal of trends in marketing management, 2016
22016
Effects of Official Sports Sponsorship on Firm Market Liquidity and Risk
RD Evans Jr
12010
Influence of Store Managers’ Climate of Concern for Employees on FLE Commitment, Customer Word-of-Mouth, and Store Traffic Growth: An Abstract
GD Deitz, E Babakus, JD Hansen, T DeCarlo, R Evans
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
Hold'em or fold'em': Shareholder reaction following the adoption of anti-internet gambling legislation
RD Evans Jr
Journal of Management and Marketing Research 16, 1, 2014
2014
Consumer, Investor, and Combined Reactions Following Product-Harm Crises
RD Evans Jr
Parker J. Woodroof, George D. Deitz
KM Howie, RD Evans
THE VALUE OF OLYMPIC SPONSORSHIP: GOLD, SILVER, OR BRONZE?
RD Evans Jr
ISSN 1931-0285 CD ISSN 1941-9589 ONLINE, 155, 0
WHERE ARE WE IN THE EVOLUTION OF SALES AND MARKETING TO HISPANICS? A CONSUMER PACKAGED GOODS (CPG) PERSPECTIVE
RD Evans Jr, RA Rocco
Once Retro Now Novel Again, 53, 0
Social, Economic and Hedonic Motivators Behind Gaming Tour Behavior: The Case of the Gambling Grannies
RD Evans Jr, JE Cicala, DL Sherrell, AJ Bush
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Articles 1–15