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Parker J. Woodroof
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Year
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
PJ Woodroof, K Howie, H Syrdal, R VanMeter
Journal of Product & Brand Management, 2020
922020
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
PJ Woodroof, GD Deitz, KM Howie, RD Evans
Journal of the Academy of Marketing Science 47, 899-918, 2019
742019
Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship
MC Peasley, PJ Woodroof, JT Coleman
Journal of Business Ethics, 2020
232020
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
S Myers, S Sen, H Syrdal, P Woodroof
Journal of Marketing Theory and Practice, 2022
182022
Classroom ready teaching moments
DJ Whalen, KK Coker
Marketing Education Review 27 (2), 119-123, 2017
102017
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
HA Syrdal, S Myers, S Sen, PJ Woodroof, WC McDowell
Journal of Business Research 163, 113875, 2023
92023
The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation
HA Syrdal, BA Vander Schee, RA VanMeter, PJ Woodroof
Journal of Marketing Education 45 (1), 91-100, 2023
82023
Nonprofit quality: What is it and why should nonprofits care?
PJ Woodroof, KM Howie, MC Peasley
International Journal of Nonprofit and Voluntary Sector Marketing, 2020
82020
Teaching moments: Rapidly diffusing pedagogical advances
KK Coker, DJ Whalen
Marketing Education Review 28 (3), 155-158, 2018
42018
The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract
K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
42018
Going the extra mile: teaching innovations during Covid times
P Gala, P Woodroof, C Drehmer
Marketing Education Review 32 (2), 181-184, 2022
32022
Shining in the classroom with teaching moments
KK Coker, DJ Whalen
Marketing Education Review 29 (2), 147-152, 2019
32019
Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract
K Howie, P Woodroof
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
22019
Spending All Your Money on Me: Influencer Marketing’s Impact on Engagement
RA VanMeter, MC Peasley, PJ Woodroof
2022
Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract
M Peasley, P Woodroof, JT Coleman
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
Cause-related marketing and shareholder value: An event study analysis
P Woodroof, G Deitz, K Howie
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
Special Sessions Description: Advancing the Cause of Cause-Related Marketing
J Coleman, K Howie, P Woodroof, R VanMeter
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
Evaluating the Impact of Cause-Marketing on Job Seekers–An Extended Abstract
MC Peasley, PJ Woodroof
2016
SHINING IN THE CLASSROOM WITH TEACHING MOMENTS
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Articles 1–19