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Julian Ming Sung Cheng
Julian Ming Sung Cheng
National Central University
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Year
Social media advertising value: The case of transitional economies in Southeast Asia
W Van-Tien Dao, A Nhat Hanh Le, J Ming-Sung Cheng, D Chao Chen
International journal of Advertising 33 (2), 271-294, 2014
3912014
Consumer attitudes and interactive digital advertising
JMS Cheng, C Blankson, EST Wang, LSL Chen
International journal of advertising 28 (3), 501-525, 2009
2462009
Why do customers utilize the internet as a retailing platform? A view from consumer perceived value
J Ming‐Sung Cheng, E Shih‐Tse Wang, J Ying‐Chao Lin, SD Vivek
Asia Pacific journal of marketing and logistics 21 (1), 144-160, 2009
2002009
The performance implications of power–trust relationship: The moderating role of commitment in the supplier–retailer relationship
M Jain, S Khalil, WJ Johnston, JMS Cheng
Industrial Marketing Management 43 (2), 312-321, 2014
1752014
Have small businesses adopted the market orientation concept? The case of small businesses in Michigan
C Blankson, J Ming‐Sung Cheng
Journal of Business & Industrial Marketing 20 (6), 317-330, 2005
1722005
Determinants of banks selection in USA, Taiwan and Ghana
C Blankson, J Ming‐Sung Cheng, N Spears
International Journal of Bank Marketing 25 (7), 469-489, 2007
1432007
Consumer acceptance of the internet as a channel of distribution in Taiwan—a channel function perspective
JMS Cheng, GJ Sheen, GC Lou
Technovation 26 (7), 856-864, 2006
1422006
A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan
JMS Cheng, C Blankson, PCS Wu, SSM Chen
Industrial Marketing Management 34 (5), 504-514, 2005
1232005
Determinants of joint action in international channels of distribution: The moderating role of psychic distance
WJ Johnston, S Khalil, M Jain, JMS Cheng
Journal of International Marketing 20 (3), 34-49, 2012
1052012
Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
JMS Cheng, LSL Chen, JYC Lin, EST Wang
Journal of Product & Brand Management 16 (6), 368-376, 2007
992007
Soft power and desirable relationship outcomes: the case of Zimbabwean distribution channels
R Chinomona, JYC Lin, MCH Wang, JMS Cheng
Journal of African Business 11 (2), 182-200, 2010
972010
Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria
C Blankson, OE Omar, JMS Cheng
thunderbird International Business review 51 (2), 183-198, 2009
972009
Impact of positioning strategies on corporate performance
C Blankson, SP Kalafatis, JMS Cheng, C Hadjicharalambous
Journal of Advertising Research 48 (1), 106-122, 2008
912008
Will eChannel additions increase the financial performance of the firm?—The evidence from Taiwan
JMS Cheng, SM Tsao, WH Tsai, HHJ Tu
Industrial marketing management 36 (1), 50-57, 2007
912007
The purchasing impact of fan identification and sports sponsorship
M Chih‐Hung Wang, M Jain, J Ming‐Sung Cheng, G Kyaw‐Myo Aung
Marketing Intelligence & Planning 30 (5), 553-566, 2012
882012
Behavioral implications of international social media advertising: an investigation of intervening and contingency factors
WJ Johnston, S Khalil, A Nhat Hanh Le, JMS Cheng
Journal of International Marketing 26 (2), 43-61, 2018
872018
Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator
A Rahimah, S Khalil, JMS Cheng, MD Tran, V Panwar
Journal of Consumer Behaviour 17 (5), 477-490, 2018
832018
The determinants of the sports team sponsor's brand equity: a cross-country comparison in Asia
MCH Wang, JMS Cheng, BM Purwanto, K Erimurti
International Journal of Market Research 53 (6), 811-829, 2011
682011
Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
JMS Cheng, EST Wang, JYC Lin, LSL Chen, WH Huang
Journal of Retailing and Consumer Services 15 (5), 420-428, 2008
602008
Information quality, online community and trust: a study of antecedents to shoppers' website loyalty
MCH Wang, EST Wang, JMS Cheng, AFL Chen
International Journal of Electronic Marketing and Retailing 2 (3), 203-219, 2009
572009
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