Julian Ming Sung Cheng
Julian Ming Sung Cheng
National Central University
No verified email
Cited by
Cited by
Social media advertising value: The case of transitional economies in Southeast Asia
W Van-Tien Dao, A Nhat Hanh Le, J Ming-Sung Cheng, D Chao Chen
International journal of Advertising 33 (2), 271-294, 2014
Consumer attitudes and interactive digital advertising
JMS Cheng, C Blankson, EST Wang, LSL Chen
International journal of advertising 28 (3), 501-525, 2009
Why do customers utilize the internet as a retailing platform? A view from consumer perceived value
J Ming‐Sung Cheng, E Shih‐Tse Wang, J Ying‐Chao Lin, SD Vivek
Asia Pacific journal of marketing and logistics 21 (1), 144-160, 2009
Have small businesses adopted the market orientation concept? The case of small businesses in Michigan
C Blankson, J Ming‐Sung Cheng
Journal of Business & Industrial Marketing 20 (6), 317-330, 2005
The performance implications of power–trust relationship: The moderating role of commitment in the supplier–retailer relationship
M Jain, S Khalil, WJ Johnston, JMS Cheng
Industrial Marketing Management 43 (2), 312-321, 2014
Determinants of banks selection in USA, Taiwan and Ghana
C Blankson, J Ming‐Sung Cheng, N Spears
International Journal of Bank Marketing 25 (7), 469-489, 2007
Consumer acceptance of the internet as a channel of distribution in Taiwan—a channel function perspective
JMS Cheng, GJ Sheen, GC Lou
Technovation 26 (7), 856-864, 2006
A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan
JMS Cheng, C Blankson, PCS Wu, SSM Chen
Industrial Marketing Management 34 (5), 504-514, 2005
Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
JMS Cheng, LSL Chen, JYC Lin, EST Wang
Journal of Product & Brand Management 16 (6), 368-376, 2007
Determinants of joint action in international channels of distribution: The moderating role of psychic distance
WJ Johnston, S Khalil, M Jain, JMS Cheng
Journal of International Marketing 20 (3), 34-49, 2012
Soft power and desirable relationship outcomes: the case of Zimbabwean distribution channels
R Chinomona, JYC Lin, MCH Wang, JMS Cheng
Journal of African Business 11 (2), 182-200, 2010
Will eChannel additions increase the financial performance of the firm?—The evidence from Taiwan
JMS Cheng, SM Tsao, WH Tsai, HHJ Tu
Industrial Marketing Management 36 (1), 50-57, 2007
Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria
C Blankson, OE Omar, JMS Cheng
thunderbird International Business review 51 (2), 183-198, 2009
Impact of positioning strategies on corporate performance
C Blankson, SP Kalafatis, JMS Cheng, C Hadjicharalambous
Journal of Advertising Research 48 (1), 106-122, 2008
The purchasing impact of fan identification and sports sponsorship
M Chih‐Hung Wang, M Jain, J Ming‐Sung Cheng, G Kyaw‐Myo Aung
Marketing Intelligence & Planning 30 (5), 553-566, 2012
Behavioral implications of international social media advertising: an investigation of intervening and contingency factors
WJ Johnston, S Khalil, A Nhat Hanh Le, JMS Cheng
Journal of International Marketing 26 (2), 43-61, 2018
The determinants of the sports team sponsor's brand equity: a cross-country comparison in Asia
MCH Wang, JMS Cheng, BM Purwanto, K Erimurti
International Journal of Market Research 53 (6), 811-829, 2011
Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator
A Rahimah, S Khalil, JMS Cheng, MD Tran, V Panwar
Journal of Consumer Behaviour 17 (5), 477-490, 2018
Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality
JMS Cheng, EST Wang, JYC Lin, LSL Chen, WH Huang
Journal of Retailing and Consumer Services 15 (5), 420-428, 2008
Information quality, online community and trust: a study of antecedents to shoppers' website loyalty
MCH Wang, EST Wang, JMS Cheng, AFL Chen
International Journal of Electronic Marketing and Retailing 2 (3), 203-219, 2009
The system can't perform the operation now. Try again later.
Articles 1–20