| Understanding professional athletes’ use of Twitter: A content analysis of athlete tweets ME Hambrick, JM Simmons, GP Greenhalgh, TC Greenwell International Journal of Sport Communication 3 (4), 454-471, 2010 | 646 | 2010 |
| Assessing the influence of the physical sports facility on customer satisfaction within the context of the service experience TC Greenwell, JS Fink, DL Pastore Sport Management Review 5 (2), 129-148, 2002 | 558 | 2002 |
| An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans S Kim, TC Greenwell, DPS Andrew, J Lee, DF Mahony Sport Marketing Quarterly 17 (2), 109, 2008 | 247 | 2008 |
| Perceptions of the service experience: Using demographic and psychographic variables to identify customer segments. TC Greenwell, JS Fink, DL Pastore Sport marketing quarterly 11 (4), 2002 | 202 | 2002 |
| An analysis of spectator motives and media consumption behaviour in an individual combat sport: Cross-national differences between American and South Korean mixed martial arts fans S Kim, DPS Andrew, TC Greenwell International Journal of Sports Marketing and Sponsorship 10 (2), 53-66, 2009 | 119 | 2009 |
| The Relationship Between Spectator Motivations and Media and Merchandise Consumption at a Professional Mixed Martial Arts Event. DPS Andrew, S Kim, N O'Neal, TC Greenwell, JD James Sport Marketing Quarterly 18 (4), 2009 | 113 | 2009 |
| Do international student-athletes view the purpose of sport differently than United States student-athletes at NCAA division I universities? N Popp, MA Hums, TC Greenwell Journal of Issues in Intercollegiate Athletics 2 (1), 7, 2009 | 102 | 2009 |
| Managing sport events TC Greenwell, LA Danzey-Bussell, DJ Shonk Human Kinetics, 2019 | 96 | 2019 |
| Using the critical incident technique to understand critical aspects of the minor league spectator's experience. TC Greenwell, J Lee, D Naeger Sport Marketing Quarterly 16 (4), 2007 | 83 | 2007 |
| Spectator support: Examining the attributes that differentiate niche from mainstream sport GP Greenhalgh, JM Simmons, ME Hambrick, TC Greenwell Sport Marketing Quarterly 20 (1), 41, 2011 | 77 | 2011 |
| Examining similarities and differences in consumer motivation for playing and watching soccer S Tokuyama, TC Greenwell Sport Marketing Quarterly 20 (3), 148-156, 2011 | 76 | 2011 |
| What's in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives. G Greenhalgh, TC Greenwell Sport Marketing Quarterly 22 (2), 2013 | 68 | 2013 |
| The measurement of sport fan exploratory curiosity SH Park, DF Mahony, TC Greenwell Journal of sport management 24 (4), 434-455, 2010 | 67 | 2010 |
| Effects of service quality, perceived value, and consumer satisfaction on behavioral intentions in virtual golf C Choi, TC Greenwell, K Lee Journal of Physical Education and Sport 18 (3), 1459-1468, 2018 | 56 | 2018 |
| Forty years of BIRGing: New perspectives on Cialdini’s seminal studies JA Jensen, BA Turner, J James, C McEvoy, C Seifried, E Delia, ... Journal of Sport Management 30 (2), 149-161, 2016 | 54 | 2016 |
| Service fairness in spectator sport: the importance of voice and choice on customer satisfaction TC Greenwell, E Brownlee, JS Jordan, N Popp Faculty/Researcher Works, 2008 | 53 | 2008 |
| Consumer attitudes of deception and the legality of ambush marketing practices AM Moorman, TC Greenwell J. Legal Aspects Sport 15, 183, 2005 | 46 | 2005 |
| Predicting women's Division I sports attendance: an analysis of institutional characteristics. DE Shackelford, TC Greenwell Sport Marketing Quarterly 14 (3), 2005 | 45 | 2005 |
| A comparative analysis of cultural value orientations for understanding sport fan motivations D Han, DF Mahony, TC Greenwell International Journal of Sports Marketing and Sponsorship 17 (3), 260-276, 2016 | 43 | 2016 |
| Professional niche sports sponsorship: An investigation of sponsorship selection criteria GP Greenhalgh, TC Greenwell International Journal of Sports Marketing and Sponsorship 14 (2), 2-19, 2013 | 41 | 2013 |
