| Me first, then the environment: Young Millennials as green consumers I Naderi, E Van Steenburg Young Consumers 19 (3), 280-295, 2018 | 281 | 2018 |
| When inter-firm relationship benefits mitigate power asymmetry K Cowan, AK Paswan, E Van Steenburg Industrial Marketing Management 48, 140-148, 2015 | 98 | 2015 |
| Political polarization: Challenges, opportunities, and hope for consumer welfare, marketers, and public policy TJ Weber, C Hydock, W Ding, M Gardner, P Jacob, N Mandel, DE Sprott, ... Journal of Public Policy & Marketing 40 (2), 184-205, 2021 | 95 | 2021 |
| Self-referencing and political candidate brands: A congruency perspective F Guzmán, AK Paswan, E Van Steenburg Journal of political Marketing 14 (1-2), 175-199, 2015 | 82 | 2015 |
| Areas of research in political advertising: a review and research agenda E Van Steenburg International journal of advertising 34 (2), 195-231, 2015 | 76 | 2015 |
| Are celebrity-heroes effective endorsers? Exploring the link between hero, celebrity, and advertising response N Spears, M Royne, E Van Steenburg Journal of promotion management 19 (1), 17-37, 2013 | 51 | 2013 |
| Unplanned purchase decision making under simultaneous financial and time pressure E Van Steenburg, I Naderi Journal of Marketing Theory and Practice 28 (1), 98-116, 2020 | 35 | 2020 |
| The new world of philanthropy: How changing financial behavior, public policies, and COVID‐19 affect nonprofit fundraising and marketing E Van Steenburg, NA Anaza, A Ashhar, A Barrios, AR Deutsch, ... Journal of Consumer Affairs 56 (3), 1079-1105, 2022 | 32 | 2022 |
| The influence of political candidate brands during the 2012 and 2016 US presidential elections E Van Steenburg, F Guzmán European Journal of Marketing 53 (12), 2629-2656, 2019 | 32 | 2019 |
| Point of purchase or point of frustration? Consumer frustration tendencies and response in a retail setting E Van Steenburg, N Spears, RO Fabrize Journal of Consumer Behaviour 12 (5), 389-400, 2013 | 31 | 2013 |
| Consumer recall of brand versus product banner ads E Van Steenburg Journal of Product & Brand Management, 2012 | 23 | 2012 |
| Me first, then the environment: young millennials as green consumers. Young Consumers, 19 (3), 280-295 I Naderi, E Van Steenburg | 19 | 2018 |
| This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship T Tran, S Sen, E Van Steenburg Journal of Consumer Marketing 40 (4), 458-469, 2023 | 15 | 2023 |
| How preexisting beliefs and message involvement drive charitable donations: an integrated model E Van Steenburg, N Spears European Journal of Marketing 56 (1), 209-251, 2021 | 15 | 2021 |
| Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level E Van Steenburg, N Spears Journal of Brand Management 18, 597-610, 2011 | 13 | 2011 |
| Nonprofit advertising and behavioral intention: The effects of persuasive messages on donations and volunteerism E Van Steenburg University of North Texas, 2013 | 9 | 2013 |
| When Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia E Van Steenburg Journal of Current Issues & Research in Advertising 41 (2), 171-190, 2020 | 3 | 2020 |
| The Oprah effect: investigating the celebrity-candidate endorsement relationship E Van Steenburg Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 2 | 2015 |
| Creating Brand Loyalty Without a Brand: Marketing in the Craft Beer Industry E Van Steenburg, K Hezel 2020 AMA Summer Academic Conference, 764, 2020 | | 2020 |
| Candidates as Experiential Brands in US Presidential Elections: An Abstract E Van Steenburg, F Guzman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
Francisco GuzmanProfessor of Marketing, University of North TexasVerified email at unt.edu
