| Influence of technological environmental factors on the strategic choice of quoted manufacturing firms in Nigeria's food and beverage industry A Dauda, YM Ismaila International Journal of Business, Humanities and Technology 3 (8), 159-169, 2013 | 30 | 2013 |
| Effect of sensory marketing on customer patronage in south west Nigeria (case study of KFC) MA Raji, AN Brimah, YI Mustapha Fountain University Osogbo Journal of Management (FUOJM) 5 (2), 97-110, 2020 | 10 | 2020 |
| Quality of Non-Interest Banking Services and Customers’ Satisfaction: Evidence from Jaiz Bank PLC, Kaduna, Nigeria FA Abdul, Y Mustapha, II Aun Asia Pacific Journal of Multidisciplinary Research 5 (1), 10-18, 2017 | 10 | 2017 |
| Celebrity endorsement on consumers' perception and attitude towards Globacom telecommunication products in Ilorin metropolis YI Mustapha, BO Issa, OF Bello Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2021 | 9 | 2021 |
| Comparative Analysis of Service Quality and Customers’ Satisfaction of Interest-and Non-Interest-Based Cooperative Societies in Ilorin Emirate I Mustapha, M Aremu, A Brimah Jordan Journal of Business Administration 13 (4), 537-556, 2017 | 9 | 2017 |
| Impact of fiscal and monetary policies on the level of economic activities in Nigeria SB Isiaka, A Abdulraheem, YI Mustapha Lapai Journal of Management Science 2, 1-22, 2011 | 9* | 2011 |
| Impact Of Work-life Balance On Job Satisfaction Of Women Enterprenours In South-Western Nigeria MO Kuranga, YI Mustapha, AN Brimah Fountain University Osogbo Journal Of Management 5 (1), 1-20, 2020 | 8 | 2020 |
| Impact of competitive environmental factors on operational strategies of listed manufacturing firms in Nigeria’s food and beverage industry YI Mustapha, D Abdulsalam, FA Abdul Ilorin Journal of Management Sciences 1 (2), 178-191, 2014 | 7* | 2014 |
| Entrepreneurship and Innovative Capacity Among Agribusiness Clusters in North-Central, Nigeria AA Salau, I Abdulraheem, YI Mustapha Al-Hilkmah Management Review 4 (1), 1-22, 2019 | 5 | 2019 |
| Impact of Brand Name on Consumers' Choice in Ilorin Metropolis. MA AREMU, MA Adeola, YI MUSTAPHA, MA AREMU Amity Business Review 19 (1), 10-21, 2018 | 5 | 2018 |
| Value chain analysis and the performance of small scale agri-business: Evidence from cultured fish farmers in Kwara State SO Akanbi, YI Mustapha, DO Akinsanya Journal of Marketing Development 1 (2), 85-102, 2016 | 5 | 2016 |
| Competitiveness in communication industry: A need for service quality and customer satisfaction. Ilorin Journal of Marketing. 3 (1); 124-140, Published by Department of … MA Aremu, YI Mustapha, MO Apara, KK Okpara Ilorin Journal of Marketing 3 (1), 124-140, 2016 | 5* | 2016 |
| Product and technology innovation and organizational performance: Evidence from the telecommunication industry MA Aremu, YI Mustapha, Y Nageri, MA Aremu The Pacific Journal of Science and Technology 16 (2), 156 - 165, 2015 | 5 | 2015 |
| Enhancing service quality dimensions as means of sustaining customer satisfaction in Nigerian banking industry MA Aremu, TE Onifade, MA Aremu, YI Mustapha Clarion University of Pennsylvania, Clarion, Pennsylvania,, 2018 | 4 | 2018 |
| Acquisition and performance of the Nigerian banking sector YI Mustapha, DO Akinsanya The Pacific Journal of Science and Technology. 18 (1); 183-191 18 (1), 183 -191, 2017 | 4 | 2017 |
| Brand Ambassador and Customer Patronage of FMCGs: Mediating Effect of Advertisement Believability MY Ismaila, IB Oziohu Journal of Business, Universidad Del Pacífico (Lima, Peru) 13 (1), 19-34, 2021 | 3 | 2021 |
| Determinants of access to finance among manufacturing micro, small and medium enterprises in Nigeria OF Bello, YI Mustapha Kelaniya Journal of Management 10 (1), 65, 2021 | 3 | 2021 |
| Relationship Between Board Structure Variables And Performance Of Listed Manufacturing Firms In Nigeria YI Mustapha, AI Nafiu International Journal of Economic Behavior (IJEB) 7 (1), 131-147, 2017 | 3 | 2017 |
| Corporate social responsibility and organisational productivity: A study of MTN Nigeria limited, Ilorin, Kwara State YI Mustapha, II Aun Ilorin Journal of Marketing 1 (1), 168-182, 2015 | 3 | 2015 |
| Strategic role of marketing in the economic development of Nigeria MY Ismaila Academy Journal of Marketing Research 1 (3), 1-14, 2007 | 3* | 2007 |
