| Pride, guilt, and self-regulation in cause-related marketing advertisements JT Coleman, MB Royne, KR Pounders Journal of Advertising 49 (1), 34-60, 2020 | 90 | 2020 |
| EEG-based measures versus panel ratings: Predicting social media-based behavioral response to Super Bowl ads GD Deitz, MB Royne, MC Peasley, JT Coleman Journal of Advertising Research 56 (2), 217-227, 2016 | 55 | 2016 |
| Processing contradictory CSR information: The influence of primacy and recency effects on the consumer-firm relationship MC Peasley, PJ Woodroof, JT Coleman Journal of Business Ethics 172, 275-289, 2021 | 37 | 2021 |
| Implementing capabilities-based quality management and marketing strategies to improve business performance S Mehra, JT Coleman International Journal of Quality & Reliability Management 33 (8), 1124-1137, 2016 | 29 | 2016 |
| Charitable motivations: the role of prestige and identification MC Peasley, JT Coleman, MB Royne The Service Industries Journal 38 (5-6), 265-281, 2018 | 25 | 2018 |
| Communication preferences of business-to-business buyers for receiving initial sales messages: A comparison of media channel selection theories AD Anders, JT Coleman, SB Castleberry International Journal of Business Communication 57 (3), 370-400, 2020 | 24 | 2020 |
| The moderating role of donation quantifiers on price fairness judgments PB Fennell, JT Coleman, A Kuo Journal of Business Research 110, 464-473, 2020 | 21 | 2020 |
| Giving over selling: advertising for the social enterprise JT Coleman Journal of business strategy 44 (4), 191-199, 2023 | 11 | 2023 |
| The darkside of the like: the effects of social media addiction on digital and in-person communication R Rast, JT Coleman, CS Simmers The Journal of Social Media in Society 10 (2), 175-201, 2021 | 11 | 2021 |
| Demonstrating a lack of brand/cause effects on point of sale donations JT Coleman, MC Peasley Management & Marketing 10 (3), 226-243, 2015 | 11 | 2015 |
| You can’t fool me! Or can you? Assimilation and contrast effects on consumers’ evaluations of product authenticity in the online environment JA Narcum, JT Coleman Journal of Asian Business Strategy 5 (9), 200-207, 2015 | 5 | 2015 |
| One size does not fit all: Why a high brand cause fit may not always be good J Coleman, D Sherrell AMA Summer Educators’ Conference 2014, 328-333, 2014 | 4 | 2014 |
| Leveraging cause-marketing as an organizational strategy: Exploring the impact on job seekers—An abstract MC Peasley, JT Coleman, JA Narcum Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
| Advanced Selling: A Comprehensive Course Sales Project. S Yarrington-Young, SB Castleberry, JT Coleman American Journal of Business Education 9 (3), 119-128, 2016 | 3 | 2016 |
| Should I give Grandma an iPod for Christmas? Music consumption behavior in the digital age JT Coleman, SB Castleberry Journal of Business Case Studies (Online) 8 (3), 335, 2012 | 2 | 2012 |
| Who Says She's Not a True Fan? Perceptions of Fan Authenticity Among Gen Z Women Sports Fans CS Simmers, R Rast, JT Coleman Sport Marketing Quarterly 32 (3), 189-206, 2023 | 1 | 2023 |
| Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness JT Coleman, JA Narcum ADVANCES IN MARKETING 303, 2014 | 1 | 2014 |
| Don't give Grandma an ipod for Christmas: An Expository Study Examining the Consumer Behavior of Senior Citizens in the Digital Music Indistry JT Coleman | 1 | 2009 |
| The role of climate change conspiracy in consumers’ pro-environmental behaviors J Thieme, MR Stafford, J Coleman ReMark-Revista Brasileira de Marketing 23 (3), 901-922, 2024 | | 2024 |
| Wounding pride and infusing affect: the ambivalent emotional experience of checkout charity JT Coleman, MC Peasley Journal of Consumer Marketing 40 (6), 785-797, 2023 | | 2023 |
