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Heiko Wieland
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Innovation through institutionalization: A service ecosystems perspective
SL Vargo, H Wieland, MA Akaka
Industrial Marketing Management 44, 63-72, 2015
10292015
Toward a service (eco) systems perspective on value creation
H Wieland, F Polese, SL Vargo, RF Lusch
International Journal of Service Science, Management, Engineering, and …, 2012
4342012
Converging on a new theoretical foundation for selling
NN Hartmann, H Wieland, SL Vargo
Journal of marketing 82 (2), 1-18, 2018
3342018
Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective
SL Vargo, MA Akaka, H Wieland
Journal of business research 116, 526-534, 2020
2542020
Business models as service strategy
H Wieland, NN Hartmann, SL Vargo
Journal of the Academy of Marketing Science 45, 925-943, 2017
2232017
Extending actor participation in value creation: an institutional view
H Wieland, K Koskela-Huotari, SL Vargo
Journal of Strategic Marketing 24 (3-4), 210-226, 2016
1942016
A systemic logic for circular business models
JA Fehrer, H Wieland
Journal of Business Research 125, 609-620, 2021
1802021
Embedded relationships: Implications for networks, innovation, and ecosystems
JD Chandler, H Wieland
Journal of Business Market Management 4, 199-215, 2010
702010
Extending the context of innovation: the co-creation and institutionalization of technology and markets
MA Akaka, SL Vargo, H Wieland
Innovating in practice: Perspectives and experiences, 43-57, 2017
542017
Innovation in service ecosystems
SL Vargo, H Wieland, MA Akaka
Journal of Serviceology 1 (1), 1-5, 2016
462016
Zooming out and zooming in: Service ecosystems as venues for collaborative innovation
H Wieland, SL Vargo, MA Akaka
Service innovation: Novel ways of creating value in actor systems, 35-50, 2016
342016
Advancing sales theory through a holistic view: how social structures frame selling
NN Hartmann, H Wieland, SL Vargo, M Ahearne
Journal of Personal Selling & Sales Management 40 (4), 221-226, 2020
312020
Alternative logics for service (s): From hybrid systems to service ecosystems
SL Vargo, RF Lusch, C Horbel, H Wieland
Taking the Pulse of Economic Development: Service Trends, 123-135, 2011
272011
Social anxiety and salesperson performance: The roles of mindful acceptance and perceived sales manager support
B Lussier, M Philp, NN Hartmann, H Wieland
Journal of Business Research 124, 112-125, 2021
252021
Alternative Logiken für Dienstleistungen: von hybriden Systemen zu Serviceökosystemen
SL Vargo, RF Lusch, C Horbel, H Wieland
Am Puls wirtschaftlicher Entwicklung–Dienstleistungstrends, 137-153, 2011
232011
On managerial relevance: reconciling the academic-practitioner divide through market theorizing
H Wieland, A Nariswari, MA Akaka
AMS Review, 1-20, 2021
162021
A unifying perspective for the technological, business model, and market aspects of innovation
H Wieland, SL Vargo, MA Akaka, B Barbeau
Sage handbook on service dominant logic, 508-521, 2018
152018
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
SL Vargo, H Wieland, M O'Brien
Journal of Business Research 164, 113965, 2023
122023
Institutional change in service ecosystems
J Siltaloppi, H Wieland
The SAGE handbook of service-dominant logic 2, 299-316, 2018
122018
Research on Sales and Ethics: Mapping the past and Charting the Future
NN Hartmann, H Wieland, B Gustafson, J Habel
Journal of the Academy of Marketing Science, 1-19, 2023
52023
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Articles 1–20