| Income, social class and consumer behaviour: A focus on developing nations M Mateen Khan Ahmed, ME, Samad, N., & Khan, MM,(2016). Income, Social Class and Consumer …, 2016 | 46 | 2016 |
| Online grocery shopping and consumer perception: a case of Karachi market in Pakistan M Mateen Khan, E Ahmed Saleem, M., Khan, MM, Ahmed, ME, Ali, S., Shah, N. & Rafiq, S.,(2018 …, 2018 | 44 | 2018 |
| Models for Online Grocery Shopping-A Study of Pakistani Online Market M Mateen Khan Ali, S., Saleem, M., Ahmed, E. & Khan, MM, Shah, N. & Rafiq, S.,(2017 …, 2017 | 10 | 2017 |
| Ethics in Advertising: Exploring the Telecommunication Industry’s Employment of Ethics in Advertisements E Ahmed, M Mateen Khan Ahmed, ME, & Khan, MM,(2017). Ethics in Advertising: Exploring The …, 2017 | 9 | 2017 |
| Capstone Project Based Experiential Learning–Case of Institute of Business Management (IoBM) M Mateen Khan, E Ahmed Khan, MM, & Ahmed, M., E.,(2018). Capstone Project Based Experiential …, 2018 | 5 | 2018 |
| Traces of Company Strategy for the Bottom of Income Pyramid (BoP) in Pakistan-A Probing Analysis M Mateen Khan Ahmed, ME, & Khan, M. M (2016). Traces of Company Strategy for the Bottom of …, 2016 | | 2016 |
