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Khim-Yong Goh
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Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content
KY Goh, CS Heng, Z Lin
Information Systems Research 24 (1), 88-107, 2013
18902013
The effect of banner advertising on internet purchasing
P Manchanda, JP Dubé, KY Goh, PK Chintagunta
Journal of Marketing Research 43 (1), 98-108, 2006
7212006
Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models
P Chintagunta, JP Dubé, KY Goh
Management Science 51 (5), 832-849, 2005
1692005
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy
KY Goh, JW Ping
Journal of the Association for Information Systems 15 (7), 388-421, 2014
912014
Mobile advertising: an empirical study of temporal and spatial differences in search behavior and advertising response
KY Goh, J Chu, J Wu
Journal of Interactive Marketing 30 (1), 34-45, 2015
862015
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability
Z Lin, KY Goh, CS Heng
MIS Quarterly 41 (2), 397-426, 2017
842017
AN EMPIRICAL ANALYSIS OF INTELLECTUAL PROPERTY RIGHTS SHARING IN SOFTWARE DEVELOPMENT OUTSOURCING.
Y Chen, A Bharadwaj, KY Goh
MIS Quarterly 41 (1), 131-161, 2017
652017
Computer-supported negotiations: an experimental study of bargaining in electronic commerce
KY Goh, HH Teo, H Wu, KK Wei
Proceedings of the twenty first international conference on Information …, 2000
652000
How big data and analytics reshape the wearable device market–the context of e-health
J Wu, H Li, Z Lin, KY Goh
International Journal of Production Research 55 (17), 5168-5182, 2017
482017
Privacy and Marketing Externalities: Evidence from Do Not Call
KY Goh, KL Hui, IPL Png
Management Science 61 (12), 2982-3000, 2015
422015
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
KY Goh, KL Hui, IPL Png
Management Science 57 (9), 1640-1654, 2011
382011
Investigating success of open source software projects: A social network perspective
J Wu, KY Goh, Q Tang
ICIS 2007 Proceedings, 105, 2007
332007
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content
KY Goh, CS Heng, Z Lin
Goh, KY, Heng, CS, and Lin, Z.,“Social Media Brand Community and Consumer …, 2012
282012
MEASURING THE BUSINESS VALUE OF ONLINE SOCIAL MEDIA CONTENT FOR MARKETERS
Z Lin, KY Goh
262011
Are you what you Tweet? The impact of sentiment on digital news consumption and social media sharing
H Oh, KY Goh, TQ Phan
Information Systems Research 34 (1), 111-136, 2023
202023
Evaluating Longitudinal Success of Open Source Software Projects: A Social Network Perspective
J Wu, KY Goh
System Sciences, 2009. HICSS'09. 42nd Hawaii International Conference on, 1-10, 2009
202009
When do sellers bifurcate from Electronic Multisided Platforms? The effects of customer demand, competitive intensity, and service differentiation
J Chen, JE Chen, KY Goh, YC Xu, BCY Tan
Information & Management 51 (8), 972-983, 2014
182014
Investigating Value Co-Creation in Innovation of IT-enabled Services: An Empirical Study of Mobile Data Services
H Ye, A Kankanhalli, KY Goh, J Sun
182011
Mobile advertising: An empirical study of advertising response and search behavior
KY Goh, H Chu, W Soh
ICIS 2009 Proceedings, 150, 2009
182009
An investigation of online group-buying institution and buyer behavior
CH Tan, KY Goh, HH Teo
International Conference on Human-Computer Interaction, 124-131, 2007
182007
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