| The Impact of electronic-word-of mouth on e-loyalty and consumers’e-purchase decision making process: A Social media perspective CH Perera, R Nayak, NVT Long International Journal of Trade, Economics and Finance 10 (4), 85-91, 2019 | 59 | 2019 |
| The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector CH Perera, R Nayak, LTV Nguyen International Journal of Educational Management, 2020 | 41 | 2020 |
| Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka CH Perera, R Nayak, LTV Nguyen Journal of Marketing for Higher Education 32 (2), 179-196, 2022 | 30 | 2022 |
| The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries CH Perera, R Nayak, LTV Nguyen Journal of Marketing Communications 29 (8), 770-795, 2023 | 29 | 2023 |
| The Impact of Social Brand Engagement on Customer-Based Brand Equity in Higher Education: An Empirical Study in Sri Lanka CH Perera, R Nayak, LT Van Nguyen | 5 | 2020 |
| Factors Affecting Job Satisfaction of Academics at Tertiary Level Educational Institution CH Perera, K Kajendra Scientific Research Journal (SCIRJ) 4 (8), 25-29, 2016 | 4 | 2016 |
| Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective CH Perera, LTV Nguyen, R Nayak International Journal of Educational Management 37 (6/7), 1335-1359, 2023 | 3 | 2023 |
| IMPACT OF BRAND-RELATED USER-GENERATED CONTENT ON BRAND POSITIONING: A STUDY ON PRIVATE HIGHER EDUCATION INSTITUTES IN VIETNAM CH PERERA, R NAYAK, LT Van NGUYEN Economics Business and Organization Research, 148-166, 2020 | 3 | 2020 |
| Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam CH Perera, R Nayak, LT Van Nguyen Proceedings of Business and Management Conferences, 2019 | 3 | 2019 |
| Exploring the challenges in developing and managing digital agility among sri lankan family business owners during the economic crisis situation NS Jayawardena, K Chavali, NJ Dewasiri, CH Perera, I Koswatte, ... Journal of Global Information Management (JGIM) 31 (8), 1-22, 2023 | 2 | 2023 |
| Quantitative Data Presentation and Analysis: Inferential Analysis CH Perera, R Nayak, LVT Nguyen Social Media Marketing and Customer-Based Brand Equity for Higher …, 2022 | 2 | 2022 |
| Analyze the Impact of Knowledge Management on Organizational Performances CH Perera, RD Ranawaka Scientific Research Journal (SCIRJ) 4 (11), 41-45, 2016 | 2 | 2016 |
| Luxury marketing and sustainability in the South Asian context NS Jayawardena, S Quach, CH Perera, P Thaichon, NJ Dewasiri Luxury Marketing, Sustainability and Technology, 1-14, 2023 | 1 | 2023 |
| Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka CH Perera, R Nayak, LVT Nguyen Springer Nature, 2022 | 1 | 2022 |
| Research Model and Hypotheses CH Perera, R Nayak, LVT Nguyen Social Media Marketing and Customer-Based Brand Equity for Higher …, 2022 | | 2022 |
| Quantitative Data Presentation and Analysis: Descriptive Analysis CH Perera, R Nayak, LVT Nguyen Social Media Marketing and Customer-Based Brand Equity for Higher …, 2022 | | 2022 |
| Methodology and Methods CH Perera, R Nayak, LVT Nguyen Social Media Marketing and Customer-Based Brand Equity for Higher …, 2022 | | 2022 |
| The Role of Customer-Based Brand Equity in Higher Education: A Two-Country Study CH Perera NSBM Journal of Management 6 (2), 2020 | | 2020 |
| Social media and branding for higher education CH Perera,R Nayak, LTV Nguyen ANZMAC 2019, 979-982, 2019 | | 2019 |
Long Thang Van NguyenSenior Lecturer, School of Communication & Design, RMIT UniversityVerified email at rmit.edu.vn
