| Financial parenting, financial coping behaviors, and well‐being of emerging adults J Serido, S Shim, A Mishra, C Tang Family Relations 59 (4), 453-464, 2010 | 249 | 2010 |
| Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors SV Helm, U Renk, A Mishra European Journal of Marketing 50 (1/2), 58-77, 2016 | 186 | 2016 |
| Exploring antecedents of attitude toward co-producing a retail checkout service utilizing a self-service technology MA Eastlick, C Ratto, SL Lotz, A Mishra The International Review of Retail, Distribution and Consumer Research 22 (4 …, 2012 | 61 | 2012 |
| Understanding patrons' participation in activities at entertainment malls: A study in “flow” SL Lotz, MA Eastlick, A Mishra, S Shim International Journal of Retail & Distribution Management 38 (6), 402-422, 2010 | 60 | 2010 |
| Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model A Mishra, L Baker-Eveleth, P Gala, J Stachofsky Health Marketing Quarterly 40 (1), 19-38, 2023 | 19 | 2023 |
| Building a culture of business analytics: A marketing analytics exercise E Haywood, A Mishra International Journal of Educational Management 33 (1), 2019 | 18 | 2019 |
| A study of cognitive processing and inhibitions of adopters and non-adopters of technology based products A Mishra The University of Arizona, 2011 | 7 | 2011 |
| Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating system A Mishra, PB Gala, D Adebanjo International Journal of Technology Marketing 14 (3), 227-248, 2020 | 4 | 2020 |
| Measuring commuters’ perception on service quality using SERVQUAL in Delhi metro AK Mishra | 2 | 2013 |
| Skillsets currently needed for effective supply chain management leadership K Manish, D Adebanjo, J Chan, A Mishra | | 2018 |
| Using wearable technology for health and fitness L Baker-Eveleth, A Mishra Western Decision Science Institute, 2016 | | 2016 |
| I like using my mobile apps but… A study of post consumption appraisal A Mishra, MA Eastlick INFORMS Marketing Science Conference, 2015 | | 2015 |
| Exploring the relationship between brand pride, brand identification and brand citizenship behavior of employees A Helm, S., Renk, U. & Mishra American Marketing Association Winter Marketing Educators’ Conference, 2015 | | 2015 |
| Telect Inc. and the 30 Year Ride: Edgy, or Over the Edge? JJ Lawrence, A Mishra Case Research Journal 35 (1), 2015 | | 2015 |
| Litehouse Foods: The Glass Dilemma JJ Lawrence, A Mishra, M Pengilly Case Research Journal 34 (2), 2014 | | 2014 |
| The role of resistance and positive coping in consumption of mobile apps A Mishra, MA Eastlick American Marketing Association Summer Marketing Educators’ Conference, 2012 | | 2012 |
| “I won't” or “I may”: A study of non-adopters' appraisal and resistance coping strategies of a mobile technology A Mishra, MA Eastlick Inaugural AMA/ACRA Triennial Retail Conference, 2012 | | 2012 |
| A propositional framework for evaluating the influence of display formats on product evaluation A Mishra, MA Eastlick Academy of Marketing Association, 2009 | | 2009 |
