Amjad Shamim

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Citations	1754	1482
h-index	22	22
i10-index	30	28

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Zulkipli GhazaliAssoc Prof, Management & Humanities Department, Universiti Teknologi PETRONASVerified email at utp.edu.my
Jiseon AhnHanyang UniversityVerified email at hanyang.ac.kr
Dr. Imran KhanAsst. Professor Institute of Management Technology Ghaziabad, India; Ph.D. IIT RoorkeeVerified email at iitr.ernet.in
Muhammad Kashif ShadLecturer at Universiti Teknologi PETRONAS MalaysiaVerified email at utp.edu.my
Pia A. AlbinssonEndowed Beroth Professor of Marketing, Appalachian State UniversityVerified email at appstate.edu
Muhammad Mohsin ButtInstitute of Business Administration KarachiVerified email at iba.edu.pk
Manzoor Ahmed HashmaniAssociate Professor, University Technology PETRONAS, MalaysiaVerified email at utp.edu.my
Zillur RahmanProfessor, Department of Management Studies, IIT RoorkeeVerified email at ms.iitr.ac.in
Mohsin AltafGlobal Banking School, UKVerified email at uos.edu.pk
Usman YousafUniversity of Tasmania, University of New England, Macquarie University, Quaid i Azam UniversityVerified email at utas.edu.au
Imran M. Qureshi FMS, IIUIVerified email at iiu.edu.pk
Muhammad ShahbazProfessor of Economics (Energy), Beijing Institute of Technology, ChinaVerified email at bit.edu.cn

Amjad Shamim

PhD, Chartered Manager Fellow (CMgr FCMI), Certified Professional Marketer, Program Manager, Trainer

Verified email at utp.edu.my - Homepage

Value Co-Creation Service-Dominant Logic Service Marketing Neuromarketing Brand Experience


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A critical model of brand experience consequences A Shamim, MM Butt Asia Pacific Journal of Marketing and Logistics, 2013	253	2013
Brand Love: Mediating Role in Purchase Intentions and Word-of-Mouth M Yasin, A Shamim IOSR Journal of Business and Management 7 (2), 101-109, 2013	145	2013
An integrated model of corporate brand experience and customer value co-creation behaviour A Shamim, Z Ghazali, PA Albinsson International Journal of Retail & Distribution Management 44 (2), 139-158, 2016	123	2016
Implementing ‘Cleanliness is Half of Faith’ in Re-Designing Tourists’ Experiences and Salvaging the Hotel Industry in Malaysia During COVID-19 Pandemic M Awan, A Shamim, J Ahn Journal of Islamic Marketing, 2020	120	2020
Construction and Validation of Customer Value Co-Creation Attitude Scale A Shamim, Z Ghazali, PA Albinsson Journal of Consumer Marketing 34 (7), 2017	104	2017
A Conceptual Model for Developing Customer Value Co-Creation Behavior in Retailing A Shamim, Z Ghazali Global Business and Management Research: An International Journal 6 (3), 185-196, 2014	94	2014
Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions U Yousaf, A Shamim, H Siddiqui, M Raina Journal of entrepreneurship in emerging economies 7 (1), 23-34, 2015	93	2015
The Efficacy of Sustainability Reporting Towards Cost of Debt and Equity Reduction MK Shad, FW Lai, A Shamim, M McShane Environmental Science and Pollution Research, 2020	83	2020
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty: Mediating role of trust and identification J Ahn, A Shamim, JK Park International Journal of Hospitality Management 92, 2021	69	2021
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship? I Khan, M Fatma, A Shamim, Y Joshi, Z Rahman International Journal of Hospitality Management 89, 102408, 2020	55	2020
Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education O Saoula, A Shamim, MJ Ahmad, MF Abid Asia Pacific Journal of Innovation and Entrepreneurship, 2023	41	2023
Customer Create Customers! - Assessing the Role of Perceived Personalization, Online Advertising Engagement & Online Users' Modes in Generating Positive e-WOM U Noor, M Mansoor, A Shamim Asia-Pacific Journal of Business Administration, 2022	41	2022
Playful-consumption experiences and subjective well-being: Children’s smartphone usage AZ Abbasi, A Shamim, DH Ting, H Hlavacs, U Rehman Entertainment Computing 36, 100390, 2020	40	2020
Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale   M Amin, A Shamim, Z Ghazali, I Khan Journal of Retailing and Consumer Services, 2020	39	2020
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach AZ Abbasi, RA Rather, DH Ting, A Shamim, N Saima, H Khalil, ... Journal of Vacation Marketing, 2022	37	2022
Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence J Siddique, A Shamim, M Nawaz, I Faye, M Rehman Frontiers in Psychology, 2021	33	2021
Value Creation or Value Destruction: Conceptualizing the Experiential nature of value-in-use F Abid, A Shamim, Z Khan, I Khan Journal of Consumer Behaviour, 2022	32	2022
Videogames-as-a-service: how does in-game value co-creation enhance premium gaming co-creation experience for players? A Hussain, MF Abid, A Shamim, DH Ting, MA Toha Journal of Retailing and Consumer Services 70, 103128, 2023	27	2023
Cyberbullying behaviour: a study of undergraduate university students FB Shaikh, M Rehman, A Amin, A Shamim, MA Hashmani IEEE Access 9, 92715-92734, 2021	27	2021
Co-creative service design for online businesses in post-COVID-19 A Shamim, J Siddique, U Noor, R Hassan Journal of Islamic Marketing, 1759-1833, 2021	26	2021

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