Amjad Shamim
Amjad Shamim
Associate Professor, Chartered Manager Fellow (CMgr FCMI), Certified Professional Marketer (CPM)
Verified email at - Homepage
Cited by
Cited by
A critical model of brand experience consequences
A Shamim, MM Butt
Asia Pacific Journal of Marketing and Logistics, 2013
Brand Love: Mediating Role in Purchase Intentions and Word-of-Mouth
M Yasin, A Shamim
IOSR Journal of Business and Management 7 (2), 101-109, 2013
An integrated model of corporate brand experience and customer value co-creation behaviour
A Shamim, Z Ghazali, PA Albinsson
International Journal of Retail & Distribution Management 44 (2), 139-158, 2016
Implementing ‘Cleanliness is Half of Faith’ in Re-Designing Tourists’ Experiences and Salvaging the Hotel Industry in Malaysia During COVID-19 Pandemic
M Awan, A Shamim, J Ahn
Journal of Islamic Marketing, 2020
Construction and Validation of Customer Value Co-Creation Attitude Scale
A Shamim, Z Ghazali, PA Albinsson
Journal of Consumer Marketing 34 (7), 2017
Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions
U Yousaf, A Shamim, H Siddiqui, M Raina
Journal of entrepreneurship in emerging economies 7 (1), 23-34, 2015
A Conceptual Model for Developing Customer Value Co-Creation Behavior in Retailing
A Shamim, Z Ghazali
Global Business and Management Research: An International Journal 6 (3), 185-196, 2014
The Efficacy of Sustainability Reporting Towards Cost of Debt and Equity Reduction
MK Shad, FW Lai, A Shamim, M McShane
Environmental Science and Pollution Research, 2020
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty: Mediating role of trust and identification
J Ahn, A Shamim, JK Park
International Journal of Hospitality Management 92, 2021
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?
I Khan, M Fatma, A Shamim, Y Joshi, Z Rahman
International Journal of Hospitality Management 89, 102408, 2020
Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education
O Saoula, A Shamim, MJ Ahmad, MF Abid
Asia Pacific Journal of Innovation and Entrepreneurship, 2023
Customer Create Customers! - Assessing the Role of Perceived Personalization, Online Advertising Engagement & Online Users' Modes in Generating Positive e-WOM
U Noor, M Mansoor, A Shamim
Asia-Pacific Journal of Business Administration, 2022
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach
AZ Abbasi, RA Rather, DH Ting, A Shamim, N Saima, H Khalil, ...
Journal of Vacation Marketing, 2022
Playful-consumption experiences and subjective well-being: Children’s smartphone usage
AZ Abbasi, A Shamim, DH Ting, H Hlavacs, U Rehman
Entertainment Computing 36, 100390, 2020
Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale  
M Amin, A Shamim, Z Ghazali, I Khan
Journal of Retailing and Consumer Services, 2020
Value Creation or Value Destruction: Conceptualizing the Experiential nature of value-in-use
F Abid, A Shamim, Z Khan, I Khan
Journal of Consumer Behaviour, 2022
Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence
J Siddique, A Shamim, M Nawaz, I Faye, M Rehman
Frontiers in Psychology, 2021
Videogames-as-a-service: how does in-game value co-creation enhance premium gaming co-creation experience for players?
A Hussain, MF Abid, A Shamim, DH Ting, MA Toha
Journal of Retailing and Consumer Services 70, 103128, 2023
Cyberbullying behaviour: a study of undergraduate university students
FB Shaikh, M Rehman, A Amin, A Shamim, MA Hashmani
IEEE Access 9, 92715-92734, 2021
Co-creative service design for online businesses in post-COVID-19
A Shamim, J Siddique, U Noor, R Hassan
Journal of Islamic Marketing, 1759-1833, 2021
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