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Rizal Ahmad
Rizal Ahmad
Verified email at unirazak.edu.my - Homepage
Title
Cited by
Cited by
Year
Customer retention management: A reflection of theory and practice
R Ahmad, F Buttle
Marketing intelligence & planning 20 (3), 149-161, 2002
3152002
Customer retention: a potentially potent marketing management strategy
R Ahmad, F Buttle
Journal of strategic marketing 9 (1), 29-45, 2001
2692001
The older or ageing consumers in the UK: are they really that different?
R Ahmad
International Journal of Market Research 44 (3), 337, 2002
1292002
Benefit segmentation: a potentially useful technique of segmenting and targeting older consumers.
R Ahmad
International Journal of Market Research 45 (3), 2003
1052003
Retaining business customers through adaptation and bonding: a case study of HDoX
R Ahmad, F Buttle
Journal of business & Industrial marketing 16 (7), 553-573, 2001
852001
Retaining telephone banking customers at Frontier Bank
R Ahmad, F Buttle
International Journal of Bank Marketing 20 (1), 5-16, 2002
842002
The theory and practice of customer bonding
FA Buttle, R Ahmad, AH Aldlaigan
Journal of Business-to-Business Marketing 9 (2), 3-27, 2002
672002
A conceptualisation of a customer‐bank bond in the context of the twenty‐first century UK retail banking industry
R Ahmad
International Journal of Bank Marketing 23 (4), 317-333, 2005
472005
International tourist satisfaction in Malaysia: antecedents and consequences
CS Yap, R Ahmad, P Zhu
Anatolia 29 (3), 351-367, 2018
222018
Innovativeness, market intelligence practices, and firm performance of small-and medium-sized tour operators
CS Yap, BL Cheng, N Mohamad Hussain, R Ahmad
Tourism and Hospitality Research 18 (2), 143-151, 2018
222018
Bonding with customers
F Buttle, R Ahmad
Proceedings of Academy of Marketing Conference. University of Stirling, 1999
211999
Antecedents of continued use and extended use of enterprise systems
BP See, CS Yap, R Ahmad
Behaviour & Information Technology 38 (4), 384-400, 2019
202019
AirAsia: The Sky's the Limit
R Ahmad, M Neal
Asian Journal of Management Cases 3 (1), 25-50, 2006
142006
Continuous use and extended use of e-government portals in Malaysia
CS Yap, R Ahmad, FT Newaz, C Mason
International Journal of Public Administration 44 (15), 1329-1340, 2021
102021
Continuous use intention of E-government portals the perspective of older citizens
CS Yap, R Ahmad, FT Newaz, C Mason
International Journal of Electronic Government Research (IJEGR) 15 (1), 1-16, 2019
102019
Satisfaction with E-Government Portals: Perspective of Senior Citizens.
CS Yap, R Ahmad, C Mason, FT Newaz
KMIS, 41-49, 2017
102017
AirAsia
R Ahmad
Asian Journal of Management Cases 7 (1), 7-31, 2010
102010
Benefit segmentation
R Ahmad
International Journal of Market Research 45 (3), 1-13, 2003
102003
Enhancing the Use of Government Mobile Applications: The Perspective of Citizen-initiated Contacts Theory.
CS Yap, R Ahmad, FT Newaz, C Mason
KMIS, 258-263, 2019
82019
Initial study on increasing productivity of Orang Asli in Malaysia
A Mohd Nizam, MY Ruhizan, S Kamaruzzaman, RI Ahmad, A Juhari
European journal of Social Sciences 8 (3), 441-448, 2009
72009
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