Ramendra Singh
Ramendra Singh
Professor of Marketing, IIM Calcutta, India
Verified email at - Homepage
Cited by
Cited by
Bringing “social” into sales: The impact of salespeople’s social media use on service behaviors and value creation
R Agnihotri, P Kothandaraman, R Kashyap, R Singh
Journal of Personal Selling & Sales Management 32 (3), 333-348, 2012
Religiosity and consumer behavior: a summarizing review
R Agarwala, P Mishra, R Singh
Journal of Management, Spirituality & Religion 16 (1), 32-54, 2019
The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: exploring the moderating role of selling experience
R Singh, G Das
Journal of business & industrial marketing 28 (7), 554-564, 2013
Does my structural model represent the real phenomenon?: a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices
R Singh
The Marketing Review 9 (3), 199-212, 2009
Does salesperson's customer orientation create value in B2B relationships? Empirical evidence from India
R Singh, A Koshy
Industrial Marketing Management 40 (1), 78-85, 2011
‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
S Jaikumar, R Singh, A Sarin
Journal of Business Research 86, 386-393, 2018
Determinants of B2B salespersons' performance and effectiveness: a review and synthesis of literature
R Singh, A Koshy
Journal of Business & Industrial Marketing 25 (7), 535-546, 2010
Jugaad—From ‘Making Do’ and ‘Quick Fix’ to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid
R Singh, V Gupta, A Mondal
International Journal of Rural Management 8 (1-2), 87-105, 2012
Corporate social responsibility: Linking bottom of the pyramid to market development?
R Singh, M Bakshi, P Mishra
Journal of Business Ethics 131, 361-373, 2015
Market development at the bottom of the pyramid: examining the role of information and communication technologies
M Tarafdar, P Anekal, R Singh
Information Technology for Development 18 (4), 311-331, 2012
A new conceptualization of salesperson's customer orientation: Propositions and implications
R Singh, A Koshy
Marketing Intelligence & Planning 30 (1), 69-82, 2012
Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: a market separations perspective
M Tarafdar, R Singh, P Anekal
Journal of Information Technology 28 (4), 279-295, 2013
Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
M Sadiq, K Bharti, M Adil, R Singh
Journal of Retailing and Consumer Services 62, 102643, 2021
What are bottom of the pyramid markets and why do they matter?
K Mason, R Chakrabarti, R Singh
Marketing Theory 13 (3), 401-404, 2013
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
P Mishra, M Bakshi, R Singh
Australasian Marketing Journal 24 (1), 59-67, 2016
Markets and marketing at the bottom of the pyramid
K Mason, R Chakrabarti, R Singh
Marketing Theory 17 (3), 261-270, 2017
Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks
R Singh, S Agarwal
Marketing Intelligence & Planning 31 (4), 405-420, 2013
Buying less, more often: an evaluation of sachet marketing strategy in an emerging market
R Singh, RP Ang, JA Sy-Changco
The Marketing Review 9 (1), 3-17, 2009
Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour: a conceptual model
R Singh
Journal of Medical Marketing 8 (3), 257-268, 2008
Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigation
RP Singh, R Singh, P Mishra
Journal of Retailing and Consumer Services 60, 102460, 2021
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