| Estudio sobre el fenómeno de las selfies en las redes sociales y sus implicaciones para el marketing K Barajas-Portas, J Mercado-González, E Salinas-Mercado, ... The Anáhuac Journal 17 (2), 93-116, 2017 | 9 | 2017 |
| A ZMET study of real meanings on virtual experiences in young consumers: an abstract J Mercado-González, C Gutiérrez-Marines, P Reyes-Mercado Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 2 | 2018 |
| Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic E Salinas-Mercado, J Mercado-González, K Barajas-Portas The Anáhuac journal 22 (1), 12-35, 2022 | 1 | 2022 |
| Changing lifestyles in the age of fear: projective analysis of social insecurity and consumption patterns P Reyes-Mercado, J Mercado-González, D Dávila-Ruiz International Journal of Business Competition and Growth 5 (1-3), 72-90, 2016 | 1 | 2016 |
| Risk, Quality of Service and Word of Mouth in patients Covid 19 in Hospitalization MD Santarriaga Pineda, J Mercado-González, FC Soto Ramírez Investigación administrativa 52 (132), 2023 | | 2023 |
| Riesgo, calidad del servicio y recomendación boca en boca de pacientes Covid 19 hospitalarias MD Santarriaga Pineda, J Mercado-González, FC Soto Ramírez Investigación administrativa 52 (132), 2023 | | 2023 |
| La vida en riesgo: elicitación de metáforas en los consumidores durante la pandemia de COVID-19 E Salinas-Mercado, JM González, KB Portas The Anáhuac Journal 22 (1), ágs. 12-35, 2022 | | 2022 |
| What you see is what you get: VR as a tool for travel experiences trials J Mercado-González, P Reyes-Mercado, C Gutiérrez-Marines International Journal of Technology Marketing 15 (4), 333-353, 2021 | | 2021 |
| Study on the phenomenon of selfies in social networks and their implications for marketing K Barajas-Portas, J Mercado-González, E Salinas-Mercado, ... The Anáhuac journal 17 (2), 93-116, 2017 | | 2017 |
| MEZCLA DE LA MERCADOTECNIA EN PRODUCTOS DE MARCA PROPIA EN TIENDAS DE AUTOSERVICIOS. MJM GONZALEZ INSTITUTO POLITÉCNICO NACIONAL, 2008 | | 2008 |
