| Consumer behaviour in tourism L Moutinho European journal of marketing 21 (10), 5-44, 1987 | 2754 | 1987 |
| Tourism marketing and management handbook SF Witt Prentice-Hall Internation Ltd, 1989 | 974 | 1989 |
| Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation J Ferreira, A Coelho, L Moutinho Technovation 92, 102061, 2020 | 941 | 2020 |
| Brand relationships through brand reputation and brand tribalism C Veloutsou, L Moutinho Journal of Business Research 62 (3), 314-322, 2009 | 889 | 2009 |
| The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects X Bian, L Moutinho European journal of marketing 45 (1/2), 191-216, 2011 | 881 | 2011 |
| Strategic management in tourism, cabi tourism texts L Moutinho, A Vargas-Sanchez Cabi, 2018 | 719 | 2018 |
| Measuring customer satisfaction in the fast food industry: a cross‐national approach GR Gilbert, C Veloutsou, MMH Goode, L Moutinho Journal of Services Marketing 18 (5), 371-383, 2004 | 541 | 2004 |
| Modelling bank customer satisfaction through mediation of attitudes towards human and automated banking L Moutinho, A Smith International Journal of bank marketing 18 (3), 124-134, 2000 | 396 | 2000 |
| An investigation of determinants of counterfeit purchase consideration X Bian, L Moutinho Journal of business research 62 (3), 368-378, 2009 | 369 | 2009 |
| Fandom affiliation and tribal behaviour: a sports marketing application P Dionísio, C Leal, L Moutinho Qualitative Market Research: An International Journal 11 (1), 17-39, 2008 | 364 | 2008 |
| Motivations, emotions and satisfaction: The keys to a tourism destination choice MH Pestana, A Parreira, L Moutinho Journal of Destination Marketing & Management 16, 100332, 2020 | 287 | 2020 |
| Using neural networks to understand service risk in the holiday product VW Mitchell, F Davies, L Moutinho, V Vassos Journal of Business Research 46 (2), 167-180, 1999 | 271 | 1999 |
| The influence of skepticism on green purchase behavior T Albayrak, M Caber, L Moutinho, R Herstein International Journal of Business and Social Science 2 (13), 189-197, 2011 | 259 | 2011 |
| Applied Consumer Behaviour MJ Evans Addison-Wesley, 1996 | 236 | 1996 |
| The SAGE dictionary of quantitative management research GD Hutcheson, LAM Moutinho Sage, 2011 | 234 | 2011 |
| Critical review of strategic planning research in hospitality and tourism P Phillips, L Moutinho Annals of Tourism Research 48, 96-120, 2014 | 213 | 2014 |
| Strateški menadžment u turizmu L Moutinho, D Čavić Masmedia, 2005 | 206 | 2005 |
| Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy C Veloutsou, E Gioulistanis, L Moutinho Journal of Product & Brand Management 13 (4), 228-241, 2004 | 199 | 2004 |
| Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing TB Anker, L Sparks, L Moutinho, C Grönroos European Journal of Marketing 49 (3/4), 532-560, 2015 | 194 | 2015 |
| Surf tribal behaviour: a sports marketing application L Moutinho, P Dionísio, C Leal Marketing Intelligence & Planning 25 (7), 668-690, 2007 | 191 | 2007 |
