Kirk Wakefield
Kirk Wakefield
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Excitement at the mall: determinants and effects on shopping response
KL Wakefield, J Baker
Journal of Retailing 74 (4), 515-539, 1998
The effect of the servicescape on customers’ behavioral intentions in leisure service settings
KL Wakefield, JG Blodgett
Journal of Services Marketing 10 (6), 45-61, 1996
The importance of servicescapes in leisure service settings
KL Wakefield, JG Blodgett
Journal of Services Marketing 8 (3), 66-76, 1994
Factors leading to group identification: A field study of winners and losers
RJ Fisher, K Wakefield
Psychology & Marketing 15 (1), 23-40, 1998
Customer response to intangible and tangible service factors
KL Wakefield, JG Blodgett
Psychology & Marketing 16 (1), 51-68, 1999
Can a retail web site be social?
LC Wang, J Baker, JA Wagner, K Wakefield
Journal of Marketing 71 (3), 143-157, 2007
The effects of team loyalty and selected stadium factors on spectator attendance
KL Wakefield, HJ Sloan
Journal of Sport Management 9 (2), 153-172, 1995
The effects of customer service on consumer complaining behavior
JG Blodgett, KL Wakefield, JH Barnes
Journal of Services Marketing 9 (4), 31-42, 1995
Situational price sensitivity: the role of consumption occasion, social context and income
KL Wakefield, JJ Inman
Journal of Retailing 79 (4), 199-212, 2003
Measurement and management of the sportscape
KL Wakefield, JG Blodgett, HJ Sloan
Journal of sport management 10 (1), 15-31, 1996
Retailing hedonic consumption: a model of sales promotion of a leisure service
KL Wakefield, JH Barnes
Journal of retailing 72 (4), 409-427, 1996
How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
J Baker, KL Wakefield
Journal of the Academy of Marketing Science 40, 791-806, 2012
The pervasive effects of social influence on sporting event attendance
KL Wakefield
Journal of sport and social issues 19 (4), 335-351, 1995
Planning to make unplanned purchases? The role of in-store slack in budget deviation
KM Stilley, JJ Inman, KL Wakefield
Journal of consumer research 37 (2), 264-278, 2010
An examination of dysfunctional sport fans: Method of classification and relationships with problem behaviors
KL Wakefield, DL Wann
Journal of Leisure Research 38 (2), 168-186, 2006
I spy a sponsor: The effects of sponsorship level, prominence, relatedness, and cueing on recall accuracy
KL Wakefield, K Becker-Olsen, TB Cornwell
Journal of Advertising 36 (4), 61-74, 2007
The effect of perceived ethical climate on the search for sales force excellence
WA Weeks, TW Loe, LB Chonko, K Wakefield
Journal of personal selling & sales management 24 (3), 199-214, 2004
Spending on the fly: Mental budgets, promotions, and spending behavior
KM Stilley, JJ Inman, KL Wakefield
Journal of Marketing 74 (3), 34-47, 2010
Who are the price vigilantes? An investigation of differentiating characteristics influencing price information processing
KL Wakefield, JJ Inman
Journal of Retailing 69 (2), 216-233, 1993
How event sponsors are really identified: A (baseball) field analysis
GV Johar, MT Pham, KL Wakefield
Journal of Advertising Research 46 (2), 183-198, 2006
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