| Consumers’ Motivation to Shop in Shopping Malls: A Study of Indian Shoppers V Patel, M Sharma Advances in Consumer Research 8, 285-290, 2009 | 95 | 2009 |
| Does the Interface Quality of Mobile Shopping Apps affect purchase intention? An empirical study V Patel, K Dash, Y Shukla, R Chatterjee Australasian Marketing Journal, 2020 | 91 | 2020 |
| Ranking of Perceived Risks in Online Shopping S Guru, J Nenavani, V Patel, Bhatt, Nityesh Decision 47, 137-152, 2020 | 59 | 2020 |
| Use of Mobile Wallet Service by the Youth: A Study Based in Ahmedabad V Patel ASBM Journal of Management 9 (2), 50-61, 2016 | 40 | 2016 |
| Young Consumer’s Intention to Use Mobile Wallet Services: An Empirical Investigation using UTAUT Model V Patel Nirma International Conference on Management (NICOM) 2016, 1-15, 2016 | 14 | 2016 |
| Factors Affecting Consumers’ Intention to Purchase Private Labels in India V Patel, K Barad Amity Business Review 16 (2), 91-99, 2015 | 12 | 2015 |
| Shock Advertising and its impact N Halvadia, V Patel, S Patel International Journal of Sales and Marketing Management 1 (1), 30-36, 2011 | 10 | 2011 |
| Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal, 28 (4), 300–309 V Patel, K Das, R Chatterjee, Y Shukla | 8 | 2020 |
| A Study on Customer Satisfaction and Brand Loyalty for Cosmetic Products: The Working Women Perspective H Thakar, V Patel Sankalpa: Journal of Management & Research 6 (2), 46-50, 2016 | 4 | 2016 |
| Impact of quality of unfamiliar shopping app on initial trust formation: A moderated mediation of risk attitude V Patel, R Pandit Vision 26 (4), 441-453, 2022 | 3 | 2022 |
| Impact of Demographic Factors on Consumer Response to Sales Promotions: An Empirical Study in India V Patel Anvesha: A Journal of IES Management College and Research Center 4 (2), 84-90, 2011 | 3 | 2011 |
| Decision Making Styles of Working Women in Buying Apparel: An Empirical Study M Sharma, V Patel, N Halvadia Ganpat University Faculty of Management Studies Journal of Management and …, 2010 | 3 | 2010 |
| An Empirical Study of the Relationship between Price Dimensions and Private Label Brand Usage V Patel South Asian Journal of Management Research 2 (1), 14-21, 2010 | 2* | 2010 |
| Ambush Marketing and its Impact N Halvadia, V Patel, N Nayak Marketing Mastermind, 2010 | 2 | 2010 |
| Measuring Brand Personality: An Empirical Study V Patel PRERANA – Journal of Management Thought and Practice 1 (2), 59-67, 2009 | 2 | 2009 |
| Profiling ROPO Shoppers: Shopping Value Perspective V Patel Business Perspectives and Research, 2022 | 1 | 2022 |
| Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping VV Patel, R Pandit, R Sama Journal of Fashion Marketing and Management: An International Journal, 2023 | | 2023 |
| Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value P Vipul, P Kautish, N Patel International Journal of Electronic Marketing and Retailing, 2022 | | 2022 |
| Exploring Dimensions of Online Shopping Website Quality and its Impact on Purchase Intention: Moderating Role of Perceived Risk V Patel ICMC2016-MICA’s Third International Communication Management Conference, 2016 | | 2016 |
| A Study on Antecedents and Structure of Brand Loyalty: Developing the Conceptual Model H Thakar, V Patel R K University’s First International Conference on Research and …, 2016 | | 2016 |
Yupal ShuklaIRSSMVerified email at unibo.it
