| The role of involvement in sports and sport spectatorship in sponsor's brand use: The case of Mountain Dew and action sports sponsorship G Bennett, M Ferreira, J Lee, F Polite Sport Marketing Quarterly 18 (1), 14-24, 2009 | 127 | 2009 |
| Cause-related marketing: The role of team identification in consumer choice of team licensed products J Lee, M Ferreira Sport Marketing Quarterly 20 (3), 157-169, 2011 | 85 | 2011 |
| The mainstreaming of disability cricket in England and Wales: Integration ‘One Game’at a time PJ Kitchin, PD Howe Sport Management Review 17 (1), 65-77, 2014 | 68 | 2014 |
| A role of team and organizational identification in the success of cause-related sport marketing J Lee, M Ferreira Sport Management Review 16 (2), 161-172, 2013 | 51 | 2013 |
| Comparative analysis of sport consumer motivation affecting sport consumption behavior between American and Asian international students C Kang, J Lee, G Bennett International Journal of Sport Management 15, 286-310, 2014 | 7 | 2014 |
| Cause-related sport marketing and its effects on consumer behavior JD Lee Texas A&M University, 2009 | 7 | 2009 |
| Corporate social responsibility strategies for Korean professional sport leagues J Lee, RP Fleischman Sport in Korea, 210-224, 2017 | 1 | 2017 |
| Lessons learned from running sport management internship program J Lee 국제 스포츠과학 학술대회 2016 (1), 135-135, 2016 | | 2016 |
| Mapping the Idea Space of the Sport Marketing Literature: A Reflective and Critical Perspective J Lee | | |
Gregg BennettProfessor, Sport Management at Texas A&MVerified email at tamu.edu
