| Analyzing campaign’s outcome in reward-based crowdfunding: Social capital as a determinant factor P Madrazo-Lemarroy, K Barajas-Portas, ME Labastida Tovar Internet research 29 (5), 1171-1189, 2019 | 43 | 2019 |
| Precedents of the satisfaction of mobile shoppers. A cross-country analysis E Marinao-Artigas, K Barajas-Portas Electronic Commerce Research and Applications 39, 100919, 2020 | 37 | 2020 |
| The impact of consumer interactions in social networking sites on brand perception K Barajas-Portas Journal of Internet and e-Business Studies 2015, b1-8, 2015 | 25 | 2015 |
| Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 world marketing congress C Campbell, JJ Ma Springer, 2015 | 19 | 2015 |
| A cross-destination analysis of country image: a key factor of tourism marketing E Marinao-Artigas, K Barajas-Portas Sustainability 13 (17), 9529, 2021 | 13 | 2021 |
| Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model P Reyes-Mercado, K Barajas-Portas, J Kasuma, M Almonacid-Duran, ... Journal of International Education in Business 16 (1), 91-114, 2022 | 12 | 2022 |
| Analysis of the usage intensity of digital advertising platforms by SMEs using an integrated models P Reyes-Mercado, K Barajas-Portas Journal of Business-to-Business Marketing 27 (4), 407-417, 2020 | 10 | 2020 |
| Estudio sobre el fenómeno de las selfies en las redes sociales y sus implicaciones para el marketing K Barajas-Portas, J Mercado-González, E Salinas-Mercado, ... The Anáhuac Journal 17 (2), 93-116, 2017 | 9 | 2017 |
| Interaction and brand experience as a path for brand love: a PLS-SEM marketing application K Barajas Portas 2nd International Symposium on Partial Least Squares Path Modeling-The …, 2015 | 9 | 2015 |
| Understanding affective evaluation in retail: consumers perspective E Marinao-Artigas, L Valenzuela-Fernández, K Barajas-Portas Academia Revista Latinoamericana de Administración 32 (4), 541-565, 2019 | 8 | 2019 |
| Analysing brand love: integration of predictive validity for PLS models K Barajas-Portas International Journal of Marketing & Business Communication 6 (4), 1-8, 2017 | 6 | 2017 |
| Desempeño laboral en mujeres ejecutivas del sector turístico: uso de redes sociales y competencias digitales LM Moyano-Castolo, R Mendoza-Castillo, E Faugier-Fuentes, ... The Anáhuac journal 22 (1), 118-150, 2022 | 5 | 2022 |
| UNDERSTANDING CORPORATE REPUTATION THROUGH SATISFACTION IN EMERGING MARKETS. K Barajas-Portas, EM Artigas, LV Fernández, CN Alarcón International Journal of Sales, Retailing & Marketing 6 (2), 2017 | 5 | 2017 |
| Comportamiento del consumidor de actividades culturales y consumo de artesanías en México antes, durante y después de la pandemia por covid-19 GA Zamacona-Aboumrad, K Barajas-Portas innovar 32 (86), 43-58, 2022 | 4 | 2022 |
| Organizational innovation capabilities. Empirical evidence from B2B contexts L Valenzuela-Fernández, N Peñaloza-Briones, K Barajas-Portas, ... Estudios Gerenciales 37 (161), 647-656, 2021 | 4 | 2021 |
| Dimensiones que motivan la compra de artesanías en México GA Zamacona-Aboumrad, K Barajas-Portas Revista Academia & Negocios 8 (2), 197-208, 2022 | 2 | 2022 |
| Analysis of trends that turn an entrepreneurship idea into a family business: an article in perspective JA Areiza-Padilla, T Galindo-Becerra, I Veas-González, K Barajas-Portas Journal of Family Business Management, 2023 | 1 | 2023 |
| Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic E Salinas-Mercado, J Mercado-González, K Barajas-Portas The Anáhuac journal 22 (1), 12-35, 2022 | 1 | 2022 |
| Capacidades de inovação organizacional. Evidência empírica em contextos B2B L Valenzuela-Fernández, N Peñaloza-Briones, K Barajas-Portas, ... Estudios Gerenciales 37 (161), 647-656, 2021 | 1 | 2021 |
| The path from brand communities through word of mouth to the intentions to adopt video streaming services: a two-stage framework K Barajas-Portas, P Reyes-Mercado International Journal of Business Competition and Growth 6 (2), 80-104, 2018 | 1 | 2018 |
Enrique Marinao-ArtigasUniversidad de Santiago de ChileVerified email at usach.cl
