| Tocilizumab in patients admitted to hospital with COVID-19 (RECOVERY): a randomised, controlled, open-label, platform trial RECOVERY Collaborative Group Lancet (London, England) 397 (10285), 1637, 2021 | 1845* | 2021 |
| Casirivimab and imdevimab in patients admitted to hospital with COVID-19 (RECOVERY): a randomised, controlled, open-label, platform trial RECOVERY Collaborative Group, PW Horby, M Mafham, L Peto, ... Medrxiv, 2021.06. 15.21258542, 2021 | 618* | 2021 |
| Impact of work-life conflict and work over load on employee performance in banking sector of Pakistan S Ashfaq, Z Mahmood, M Ahmad Middle-East Journal of Scientific Research 14 (5), 688-695, 2013 | 113 | 2013 |
| The mediating-moderating model of organizational cynicism and workplace deviant behavior: Evidence from banking sector in Pakistan A Shahzad, Z Mahmood Middle-East Journal of Scientific Research 12 (5), 580-588, 2012 | 108 | 2012 |
| IMPACT OF BRAND LOYALTY FACTORS ON BRAND EQUITY. MA Khan, Z Mahmood International Journal of Academic Research 4 (1), 2012 | 80 | 2012 |
| Effect of brand image on brand loyalty and role of customer satisfaction in it R Saeed, RN Lodhi, A Mehmood, U Ishfaque, F Dustgeer, A Sami, ... World Applied Sciences Journal 26 (10), 1364-1370, 2013 | 76 | 2013 |
| An empirical investigation of the association between creative advertising and advertising effectiveness in Pakistan W Ahmad, Z Mahmood International Journal of Marketing Studies 3 (2), 32, 2011 | 60 | 2011 |
| Factors affecting consumer purchase decision in clothing industry of Sahiwal, Pakistan R Saeed, RN Lodhi, AMJ Mukhtar, S Hussain, Z Mahmood, M Ahmad World Applied Sciences Journal 24 (7), 844-849, 2013 | 54 | 2013 |
| Relationship between perceived parenting styles and levels of depression, anxiety, and frustration tolerance in female students Z Mahmood Pakistan Journal of Psychological Research, 63-78, 2009 | 45 | 2009 |
| Impact of labeling on customer buying behavior in Sahiwal Pakistan R Saeed, RN Lodhi, A Rauf, MI Rana, Z Mahmood, N Ahmed World applied sciences journal 24 (9), 1250-1254, 2013 | 43 | 2013 |
| Assessment of aflatoxins and ochratoxin a in chili sauce samples and estimation of dietary intake SZ Iqbal, A Mumtaz, Z Mahmood, M Waqas, A Ghaffar, A Ismail, W Pervaiz Food Control 121, 107621, 2021 | 30 | 2021 |
| Impact of performance appraisals and motivation on employee’s outputs in banking sector of Pakistan R Saeed, R Lodhi, A Naeem, A Rehman, Z Mahmood, M Ahmed World applied sciences journal 26 (3), 415-421, 2013 | 29 | 2013 |
| FACTORS INFLUENCING PERFORMANCE OF MICROFINANCE FIRMS IN PAKISTAN: FOCUS ON MARKET ORIENTATION. U Ghani, Z Mahmood International Journal of Academic Research 3 (5), 2011 | 28 | 2011 |
| A tri-prong variable analysis of influence strategies S Akhtar, Z Mahmood World Applied Sciences Journal 7 (9), 1080-1089, 2009 | 28 | 2009 |
| Measuring impact of factors influencing purchase intention towards green products: Sahiwal clothing industry perspective R Saeed, RN Lodhi, AK Khan, N Khurshid, F Dustgeer, A Sami, M Ahmad World Applied Sciences Journal 26 (10), 1371-1379, 2013 | 26 | 2013 |
| Saliency based algorithm for ship detection in infrared images A Mumtaz, A Jabbar, Z Mahmood, R Nawaz, Q Ahsan 2016 13th International Bhurban Conference on Applied Sciences and …, 2016 | 25 | 2016 |
| Biodiesel from waste cooking oil: Optimization of production and monitoring of exhaust emission levels from its combustion in a diesel engine MW Mumtaz, A Adnan, Z Mahmood, H Mukhtar, MF Malik, FA Qureshi, ... International Journal of Green Energy 9 (7), 685-701, 2012 | 24 | 2012 |
| Relationship between Emotional and behavioral Problems and School Performance of Adolescents. S Saleem, Z Mahmood FWU journal of Social Sciences 6 (2), 2012 | 22 | 2012 |
| ‘Factors Influencing Performance of Microfinance Firms in Pakistan: Focus on Market Orientation International G Usman, M Zahid Journal of Academic Research 3 (5), 2011 | 22 | 2011 |
| Impact of customer relationship management on customer satisfaction R Saeed, RN Lodhi, S Nazir, M Safdar, Z Mahmood, M Ahmad World Applied Sciences Journal 26 (12), 1653-1656, 2013 | 20 | 2013 |
