| (Re) defining salesperson motivation: Current status, main challenges, and research directions R Khusainova, A De Jong, N Lee, GW Marshall, JM Rudd Journal of Personal Selling & Sales Management 38 (1), 2-29, 2018 | 56 | 2018 |
| Gamification for brand value co-creation: A systematic literature review MA Merhabi, P Petridis, R Khusainova Information 12 (9), 345, 2021 | 29 | 2021 |
| Tracing social influence in responses to strategy change in an online community NW Castle, IA Combe, R Khusainova Journal of strategic marketing 22 (4), 357-375, 2014 | 12 | 2014 |
| Salesperson intrinsic and extrinsic motivation revisited: A combinatory perspective: An abstract R Khusainova, A de Jong, N Lee, GW Marshall, JM Rudd Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 4 | 2020 |
| Gamification in education: the case of gamified learning in teams R Khusainova, Y Sahhar, A de Jong Handbook of Teaching and Learning at Business Schools, 138-151, 2021 | 1 | 2021 |
| A combinatory approach to affective and cognitive orientations of the intrinsic and extrinsic motivation of salespeople R Khusainova Aston University, 2018 | 1 | 2018 |
| Student mental health and wellbeing: curriculum infusion and other tactics R Khusainova Embedding Sustainability, Corporate Social Responsibility and Ethics in …, 2022 | | 2022 |
