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Citations per year
Duplicate citations
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Cited by
All
Since 2019
Citations
95
94
h-index
2
2
i10-index
2
2
0
36
18
2019
2020
2021
2022
2023
2024
1
1
12
27
35
18
Co-authors
Naveen Donthu
Georgia State University
Verified email at gsu.edu
Dr. Boonghee Yoo
RMI Distinguished Professor in Business and Professor of Marketing, Hofstra University, New York
Verified email at hofstra.edu
Satish Kumar, Ph.D.
Professor, Indian Institute of Management Nagpur (IIM N)
Verified email at iimnagpur.ac.in
Debidutta Pattnaik
International Management Institute, Bhubaneswar
Verified email at imibh.edu.in
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Christopher L. Campagna
Georgia State University
Verified email at gsu.edu
Perceived Brand Authenticity
Consumer Brand Engagement
Brand Marketing and Brand Strategy
Data Science
Millennial and Genera
Articles
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Cited by
Cited by
Year
Brand authenticity: literature review, comprehensive definition, and an amalgamated scale
CL Campagna, N Donthu, B Yoo
Journal of Marketing Theory and Practice 31 (2), 129-145
, 2023
49
2023
Journal of Marketing Theory and Practice:
a retrospective of 2005–2019
N Donthu, S Kumar, D Pattnaik, C Campagna
Journal of Marketing Theory and Practice 28 (2), 117-137
, 2020
45
2020
The missing piece of the puzzle: How brand authenticity drives brand engagement
CL Campagna
1
2022
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