Follow
Christopher L. Campagna
Title
Cited by
Cited by
Year
Brand authenticity: literature review, comprehensive definition, and an amalgamated scale
CL Campagna, N Donthu, B Yoo
Journal of Marketing Theory and Practice 31 (2), 129-145, 2023
492023
Journal of Marketing Theory and Practice: a retrospective of 2005–2019
N Donthu, S Kumar, D Pattnaik, C Campagna
Journal of Marketing Theory and Practice 28 (2), 117-137, 2020
452020
The missing piece of the puzzle: How brand authenticity drives brand engagement
CL Campagna
12022
The system can't perform the operation now. Try again later.
Articles 1–3