‪Elizabeth Randon McDougal‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	95	95
h-index	4	4
i10-index	3	3

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2019202020212022202320242 9 13 18 40 11

Co-authors

Holly A. Syrdal, Ph.D.Texas State UniversityVerified email at txstate.edu
April Field KempAssistant Professor, Southeastern Louisiana UniversityVerified email at selu.edu

Elizabeth Randon McDougal

Elizabeth Randon McDougal

Louisiana State University

Verified email at lsu.edu - Homepage

Professional sales buyer-seller relationships well-being DEI authenticity


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The matchmaking activity: An experiential learning exercise on influencer marketing for the digital marketing classroom A Kemp, E Randon McDougal, H Syrdal Journal of Marketing Education 41 (2), 141-153, 2019	67	2019
Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization A Kemp, R Gravois, H Syrdal, E McDougal Business Horizons 66 (3), 313-324, 2023	13	2023
Telling the tale: Applying a strategic brand storytelling process for STP planning ER McDougal, HA Syrdal, R Gravois, A Kemp Journal of Strategic Marketing 31 (7), 1296-1316, 2023	10	2023
THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS ER McDougal, HA Syrdal, R Gravois, AF Kemp Marketing Education Review 31 (2), 119-124, 2021	5	2021

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