Follow
Jenni Romaniuk
Jenni Romaniuk
Ehrenberg-Bass Institute, University of South Australia
Verified email at MarketingScience.info
Title
Cited by
Cited by
Year
How brands grow
B Sharp, J Romaniuk
Oxford University Press, 2016
6352016
Behavioral brand loyalty and consumer brand associations
J Romaniuk, M Nenycz-Thiel
Journal of Business Research 66 (1), 67-72, 2013
3682013
Conceptualizing and measuring brand salience
J Romaniuk, B Sharp
Marketing theory 4 (4), 327-342, 2004
3602004
Measuring brand perceptions: Testing quantity and quality
J Romaniuk, B Sharp
Journal of targeting, measurement and analysis for marketing 11, 218-229, 2003
2872003
Evidence concerning the importance of perceived brand differentiation
J Romaniuk, B Sharp, A Ehrenberg
Australasian Marketing Journal 15 (2), 42-54, 2007
1632007
Comparing methods of brand image measurement
C Driesener, J Romaniuk
International Journal of Market Research 48 (6), 681-698, 2006
1632006
How brands grow. Part 2: Including emerging markets, services and durables, new brands and luxury brands
J Romaniuk, B Sharp
Oxford University Press, 2016
1472016
Brand awareness: revisiting an old metric for a new world
J Romaniuk, S Wight, M Faulkner
Journal of Product & Brand Management 26 (5), 469-476, 2017
1412017
Brand and advertising awareness: a replication and extension of a known empirical generalisation
J Romaniuk, B Sharp, S Paech, C Driesener
Australasian marketing journal 12 (3), 70-80, 2004
1312004
The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories
J Romaniuk, E Gaillard
Journal of Marketing Management 23 (3-4), 267-284, 2007
1272007
Brand salience and customer defection in subscription markets
J Romaniuk, B Sharp
Journal of Marketing Management 19 (1-2), 25-44, 2003
1142003
Perceptual categorization of private labels and national brands
M Nenycz‐Thiel, J Romaniuk
Journal of Product & Brand Management 18 (4), 251-261, 2009
1052009
The efficacy of brand-execution tactics in TV advertising, brand placements, and internet advertising
J Romaniuk
Journal of Advertising Research 49 (2), 143-150, 2009
972009
Brand attributes–‘distribution outlets’ in the mind
J Romaniuk
Journal of Marketing Communications 9 (2), 73-92, 2003
832003
The impact of word of mouth on intention to purchase currently used and other brands
R East, J Romaniuk, R Chawdhary, M Uncles
International Journal of Market Research 59 (3), 321-334, 2017
822017
Using known patterns in image data to determine brand positioning
J Romaniuk, B Sharp
International Journal of Market Research 42 (2), 1-10, 2000
782000
Competition for memory retrieval between private label and national brands
M Nenycz-Thiel, B Sharp, J Dawes, J Romaniuk
Journal of Business research 63 (11), 1142-1147, 2010
772010
Comparing methods of measuring brand personality traits
J Romaniuk
Journal of Marketing Theory and Practice 16 (2), 153-161, 2008
732008
Modeling mental market share
J Romaniuk
Journal of Business Research 66 (2), 188-195, 2013
712013
Brand positioning in financial services: A longitudinal test to find the best brand position
J Romaniuk
Journal of Financial Services Marketing 6, 111-121, 2001
702001
The system can't perform the operation now. Try again later.
Articles 1–20