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Dr. Sunita Guru
Dr. Sunita Guru
Other namesGuru Sunita, S Guru, Sunita Guru
Verified email at nirmauni.ac.in - Homepage
Title
Cited by
Cited by
Year
Ranking of perceived risks in online shopping.
S Guru, V Nevanani, Jitendra: Patel, B Nityesh
Decision, 1-16, 2020
60*2020
Analysing the factors affecting the selection of ERP package: a fuzzy AHP approach
N Bhatt, S Guru, S Thanki, G Sood
Information Systems and e-Business Management, 1- 41, 2021
452021
Assessing the feasibility of hyperlocal delivery model as an effective distribution channel
S Guru, S Verma, P Baheti, V Dagar
Management Decision, 61 (6), 1634-1655, 2023
302023
Values, satisfaction and intentions: online innovation perspective for fashion apparels
P Kautish, G Sunita, S Anamika
International Journal of Innovation Science, 2021
182021
Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process
G Sunita, S Anamika, P Kautish
International Journal of Emerging Markets 18 (DOI 10.1108/IJOEM-08-2021-1173 …, 2022
14*2022
A quantitative framework for health‐care service quality assessment in India
J Thakkar, S Thanki, S Guru
Journal of Modelling in Management 18 (4), 1064-1092, 2022
112022
Prioritization of dimensions of online trust using analytical hierarchy approach
S Guru, N Bhatt, N Agrawal
Indian Journal of Marketing 51 (5-7), 81-92, 2021
62021
Online Shopping: motivators and barriers
R Krishna, S Guru
Media Asia 37 (3), 2010
62010
A study of trust and perceived risk in Online Shopping
S Guru
Vallabh Vidyanagar, Gujrat, India: Sardar Patel University, 2011
52011
Choice of electives among management students in India: A conjoint analysis
A Sinha, J Panchamia, A Sachan, S Guru
The International Journal of Management Education 19 (3), 1-9, 2021
42021
Ranking the Determinants for International Educational Destination Decision of Indian Students: Application of Fuzzy Analytical Hierarchical Process.
S Guru, N Bhatt, N Agrawal
VISION, 1-14, 2021
42021
Managerial trust and organizational Behavior
HC Trivedi, R Patel, S Guru
Management and Labour Studies 35 (2), 149-167, 2010
22010
Analysing Factors Driving Purchase and Consumption Behaviour Towards Organic Food
S Guru, S Thanki, JJ Thakkar
Vision: The Journal of Business Perspect, 1-17, 2024
12024
Technological transformation through electronic reverse auction: A case of GSCSC, India
S Bhatt, N., Agrawal, N., and Guru
Journal of Information Technology Case and Application Research, 2021
1*2021
Feature exploration: Analysis of literature on Search Engine Optimization
S Guru, R Shah
20 th Nirma International Conference on Management, NICOM2017, January, 05-07, 2017
12017
INFLUENCERS TO THE RISK ASSOCIATED WITH ONLINE SHOPPING: STRUCTURE EQUATION MODELING APPROACH
S Guru, J Nenavani
Towards Excellence 10 (Special Issue 1), 2018
2018
Enabling Decisions- Grofers: A case study of influencing factors and constraints on E-commerce driven supply chain
S Guru, Neha
ET cases: Enabling Decisions, 14, 2017
2017
Building a Successful Online Business: Overcoming Attitudinal Barriers
S Guru
Oxford University Press, 2014
2014
Service and Brand Design: A Case of Shaadi. com
R Krishna, S Guru
Nirma University Journal of Business and Management Studies, 65, 2013
2013
Towards Excellence
S Guru, MJ Nenavani
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